Why
Digital Publishing Is the Ultimate Internet Marketing Business
By Terry Dean
Opportunities abound on the internet, but one opportunity stands
head-and-shoulders above all of the rest for home based entrepreneurs.
That opportunity is in digital publishing.
I
have done or consulted with many different types of businesses,
including: CD sales, web hosting, web services, search engine
promotion, pet products, content sites, network marketing companies,
etc. Throughout the various companies I have dealt with, the
one business I love the most is digital publishing.
Think about it. When you are publishing information products,
you have:
- Low
Entry Costs
- Very
Little Overhead
- High
Margins
- An
Automatic Business
You may say that those things are true of all internet marketing
businesses, but they are not. If you run a web hosting company,
the entry costs are high and you have a high overhead. You need
to have your own dedicated server at minimum which can run in
the thousands.
Your margins are usually very tight as web hosting is a very
competitive arena. Then, you come to if the business is automatic
or not. It definitely is not automatic. You have to provide
continuous support to your customers and they really expect
you to be working 24 hours or day...or to have staff that does!
Many
other internet marketing businesses will show the exact same
pattern. If you provide any type of service for example, you
can only make money when you are actually working. When you
take time off, your income does as well.
You
may then respond, "Well I'll just join an affiliate program
and promote them!" What you don't realize and most affiliate
program owners won't tell you is that the incomes from affiliate
programs are very tiny for those members who don't at least
have the first form of digital publishing in place...their own
opt-in ezine.
That's right. It is next to impossible to earn a really good
check from affiliate programs unless you run your own opt-in
ezine, which is a form of digital publishing. People have no
reason to trust your recommendations of affiliate programs until
you have earned their trust through publishing a quality ezine.
Starting
an ezine (online magazine) is extremely low cost and will get
you started in your own publishing business. Unlike publishing
an offline newsletter which involves you dealing with printers,
postal rates, and other types of expenses, your ezine will only
cost you one low yearly fee ($100 to $400 depending on how you
publish).
So, it has a very low entry cost, very little overhead, and
is mostly automatic (as the software does the subscribing and
removes for you). The margins are terrific. If you are selling
ad space for $10 per ad and have 10 ads per issue, you make
$100 from ads.
If
you promote one affiliate program in each issue, you could earn
$200 (this is from a small list of 1,000 or so subscribers).
That would total $300 for each issue with no expenses in sending
it out and no ad costs on your part. Once you get into the tens
of thousands of subscribers like many ezines have, those numbers
become much larger and much more profitable.
This
is the reason you see so many ezines being published out there
now. With a low cost of entry and high potential profits, everyone
wants to get in on the act. This just means that your ezine
needs to be of a higher quality than the "norm" being
published.
Write
your own articles or select articles to be published which haven't
been published everywhere else. Add in a little of your own
personal flavor to the issues. Sure, some people might not like
your personality showing through, but the average reader will
feel much closer to you...and more likely to buy from you.
Ezines which don't have a personality to them quickly perish
in the heat of competition. Customers like to see real people.
So instead of being big Mr. Publisher, be a real person with
real opinions. Don't worry about being seen as too biased as
you are supposed to be biased. You're human!
Then,
once you feel comfortable publishing an ezine, it is time to
move onto the next step in your digital publishing career. Create
your own electronic book.
Digital publishing of your products has additional advantages
to information publishing in general. First of all, you have
no publishing cost except for the software to create your manual
in the first place. Adobe Acrobat costs $200 and can make a
digital product which can be used on both IBM and Macintosh
platforms. Compare that to print publishing which will cost
you a minimum of $2,000 for your book.
Digital
products have no fulfillment costs and no shipping costs. Don't
overlook the cost of shipping in your business, as we have paid
as much as $150 shipping a training course to an International
customer. Just think what you would lose on that including shipping
and product costs if the order came back as credit card fraud.
Digital products have a final benefit that in my opinion outweighs
all others. They can be set to 100% auto-pilot. You can have
the product sales done by secure order form, processed in real-time
online, and the product instantly delivered to your customers
with ZERO involvement on your part.
You
could have several products all selling from different sites
all being automatically processed without you having to spend
any time with them whatsoever. The money would keep coming in
while you work on new projects, go on vacation, or spend time
with your family. This is the real dream business.
Yes, you do have to spend a lot of time creating that hot product
to sell and setting up the automatic systems, but the money
will just keep coming in once they are up.
Take
this as the voice of experience. Automating your entire business
is one of the most important things you can do. Otherwise, you
will eventually find that the "Success" of your business
is to the detriment of everything else...taking up all of your
time (even if you hire employees to do the work you will spend
your time managing the employees).
When you are first starting out, selling services seems like
a good idea...until you start having a lot of business and bringing
in a lot of money. Then, that good idea quickly turns into an
overload of work.
So...in
the end...My recommended opinion for creating the perfect internet
marketing business you can run from home with the minimum of
hassles Is:
Step
One: Pick a Market and Subject You Enjoy and Love.
Step Two: Create Your Own Ezine.
Step Three: Build a Large Subscriber List and Start Profiting.
Step Four: Create Your Own Electronic Book
Step Five: Automate the Entire Process and Do it Again.
Terry Dean, a 5 year veteran of Internet marketing, will Take
You By The Hand and Show You Exact Results of All the Internet
Marketing Techniques he tests and Uses Every Single Month"
Click here to Find Out More:
http://www.netbreakthroughs.com
