How
to Increase Link Popularity and Improve Search Engine Ranking
by Herman
Drost
If
you want to improve search engine ranking of your web site,
you need to find a large number of high quality links from other
web sites. These are called inbound links. Gaining links from
high ranking sites that point to yours will increase your link
popularity in the search engines.
The
most popular search engine Google, places great significance
on the link popularity of your web site. In fact, you can even
get listed in Google without submitting your site to them, by
getting other sites to link to yours. Finding many high ranking
sites that link to yours, will improve the search engine ranking
of your own web site.
Four
effective ways to increase link popularity
1.
Get your site listed in the search engine directories - first
submit your site to the human edited directories of ODP (Open
Directory Project - dmoz.org) and Yahoo (yahoo.com). Getting
listed in these directories will give your site a boost in link
popularity and improve search engine ranking in other search
engines.
However,
this may take some time.
You
can get listed much faster by getting links from niche specific
directories. Find these directories by doing a search on the
major search engines with the primary keywords of your web site.
2.
Provide high quality content - people will naturally link to
your site if you have what they want (i.e. articles, software,
etc). This will save you a lot of time searching for quality
links yourself.
Optimizing
your content with well placed keywords, will improve your search
engine ranking dramatically. Search engines love focused content.
Don't
you love it when you immediately find what you are searching
for?
One
way of achieving this is by writing and publishing articles.
You can include a link at the end of your article. When your
article gets published, you will automatically have gained a
link to your site.
3.
Requesting links from other sites - request links from sites
that ideally have a high search engine ranking. Start by including
a link from your site to theirs. Include a paragraph describing
what your link is about. This helps achieve a greater number
of clickthroughs to your site.
Request
that they do the same when linking to your web site. If you
provide this for them (with some of your primary keywords included
of course), and provide quality information, you will have a
greater chance of gaining a high quality link.
4.
Write a testimonial - write a favorable review of someone's
product or web site. Include the benefits you received through
visiting their site. If that person wishes to use your testimony
on their site, make sure they include a link back to your web
site.
These
are some of the best strategies you should implement to increase
link popularity of your web site. It will improve search engine
ranking and also boost your web site traffic.
Herman
Drost is the author of the NEW ebook "101 Highly Effective
Strategies to Promote Your Web Site" a powerful guide for
attracting 1000s of visitors to your web site. http://www.isitebuild.com/web-site-promotion
Subscribe to his “Marketing Tips” newsletter for
more original articles. subscribe@isitebuild.com.
You can read more of his in-depth articles at: http://www.isitebuild.com/articles
This
article provided by the Marketing-Seek Archives at:
http://www.Marketing-Seek.com
