Joint
Venture Marketing - How to Find Joint Venture Marketing Partners
So you
have some joint venture ideas... But how to get in touch with
people who might like to help you put them into action?
Well, you
have two options: One is to pinpoint prospective partners and
contact them directly. (This could be as simple as saying, "By
the way..." in a face-to-face conversation!) The other
is to put a "feeler" out to a group of people who
might be intrigued into contacting you. ...Or conversely, answer
such a call yourself!
First, though... have you read about What
to look for in fusion marketing partners?
How to Pinpoint Prospective
Joint Venture
Marketing Partners
Some of
the articles linked from the page titled Joint venturing...
How others see it give good advice on how to locate likely JV
marketing partners (or clients, if you act as a broker for a
joint venture deal).
Probably
the best recommendation, for locating people via the web, can
be found in the free e-book on joint venturing, Online Stealth
Marketing (and that's a tip from an absolute pro in this sphere,
Mike Enlow). It's a real time-saver... Download
this Free ebook here (self extracting zip file)
Aside from
the very useful technique found above, you'll also bump into
JV marketing partner candidates more serendipitously... When
you participate in online discussion forums. When you run across
a website that turns out to be related somehow to your field
of business. In reading e-zines (many articles, or simply interesting
snippets of information, may be by or about businesses that
intrigue you).
In fact,
one of the best ways to get to know useful people via the web
is to contact the people whose articles you've linked to from
your website... It's pretty well assumed that no one is going
to object to your giving them exposure in that way! But you
could take the "polite" route and contact the author
to ask... "I've linked to your article - is this okay with
you?" ...Which gives a great opening to possible friendly
discussion and exchange of ideas - if not something more tangible.
You might
well have knowledge of how to reach people in your own business
milieu off the web too. ...Advertisers in industry journals
come to mind. Or perhaps even those in print publications that
are simply of interest to your target market. What about members
of organizations serving your business field?
Certainly
conferences and conventions are excellent places to network
with other entrepreneurs. If you give a seminar yourself, it
might pay you to wonder whether any of the attendees could be
interested in a joint venture of some kind with you.
In fact, wherever you go, you never know when you'll meet up
with someone who might turn out to be your next Joint Venture
partner. It just takes sharing a bit of yourself and bothering
to find out a bit about others to discover something in common.
If
you keep open to even the most chance encounters - at a friend's
home, at work, on an airplane, in a restaurant, etc. - something
is almost bound to click!
Putting Out, or Responding
To, Group-Wide Feelers for Joint Venture Marketing Partners
Publisher's
Exchange
Listings of e-zines whose publishers are interested in cross-promotions
of various types
FrankelBiz
A free listserve devoted exclusively to doing business on the
web, instead of talking about it. List members exchange reciprocal
discounts, offer business leads, and do business with each other.
And the daily e-mailed digest of postings and archives, are
great sources of ideas as well as offers.
I-Barter
A moderated list for business people and professionals who want
to trade ideas on getting more business through trade/barter.
Masters
of Marketing Inner Circle
This is Mike Enlow's web-based marketing "guild",
which includes a forum for interchanges amongst fellow marketers
and joint venture enthusiasts. (Including a number of true "masters"
who have made fortunes with the expertise they share. As Michael
says... "Experts become experts by 'testing' things that
'don't work'"... so you don't have to.) Membership is "expensive"
- but the testimonials reveal the power behind the MMIC concept.
And the meeting place is by no means the least valuable of the
features offered.
Sherry Gordon is the learn-it-and-pass-it-on creator of "The
Affiliate Marketing Primer", at http://www.AffiliatePrimer.com
- and the website http://www.ThinkJointVenture.com.
If you're interested in learning what has percolated up to the
top in her webmarketing tactics, sign up for her free 6-day
e-seminar called "Top Web Business/Success Builders"
here:
http://www.AffiliatePrimer.com/web-marketing-strategy.html
