Joint
Ventures Can Help You Reap Big Profits
By Gauher
Chaudhry
Joint ventures
are one of the most effective marketing techniques being used
by Internet marketers today. Joint ventures are where different
parties pool each others marketing resources together to achieve
a profitable outcome. Joint ventures usually benefit both parties
more than if each party had attempted to do the marketing campaign
on their own.
One the
first joint ventures that I got involved in was for my first
ebook "EZ Money With Ezines." There were literally
thousands of individuals I wanted to reach, but I knew that
I would need help in reaching all these people.
What did
I do?
I contacted
a number of other ezine publishers and asked them to review
my ebook. If they liked the ebook, I asked them to endorse it
in their next ezine and they could keep a nice percentage of
the profits made from any ebook sales.
Endorsements
are one of the most powerful marketing tools that can be used
to promote a product or service. An endorsement is simply when
a person talks or writes about a particular product or service
in a favorable manner and recommends that you buy it at the
end of the endorsement.
The reason
why endorsements are so powerful is because they come from someone
that is trustworthy or who has developed a favorable reputation.
Most of
these ezine publishers that I went into a joint venture with
had developed trusting relationships with their subscribers,
so I knew that if they endorsed my book to their lists, it would
generate many sales.
The response
to written endorsements for a product or service on the Internet
far outweigh those from classified ads. You don't need someone
famous to endorse your product or service on the Internet. You
just need to find someone who has developed a good reputation.
If you
can get into a joint venture with other people who will endorse
your products or services, you can quickly watch your sales
skyrocket to the roof. If you have a product or service, give
it away free to the people who have developed a good reputation
and can reach thousands of people. Ask them to endorse your
product or service if they like it and offer a share in the
profits. The publicity you will get will far outweigh the cost
of the your product or service!
Forming
these joint ventures worked well for me and I will definitely
contact these same ezine publishers when I release my other
ebooks that are in the works.
A new joint
venture that I am working on is trying to link up web publishers
with web advertisers. My company has developed a site where
advertisers can bid on keywords and text links.
But in
order to generate traffic or clicks to BulletBid.com, I recruit
web publishers to put text links and search boxes on their web
sites. I offer them a fixed fee for every text link click or
search from their search forms. I basically work as the middle-man
between the advertisers and publishers.
You can
consider it a three-way joint venture so that all parties win
in the end. The advertiser gets targeted visitors, the publisher
receives advertising revenues and I receive a commission for
providing the service between both parties.
I have
only touched on two types of joint ventures (endorsement and
brokering), but there are still many other types of joint ventures
that you can participate in (i.e. advertising co-op). Don't
underestimate the power of joint ventures as they could finally
be the key to your online success.
Copyright © 2002, by Gauher Chaudhry
Gauher Chaudhry is editor of Cool Cash Ezine. You can subscribe
by sending an email to subscribe@freecoolcash.com
with "sub-art" in the subject. Join Gauher's two-tier
affiliate program by promoting his latest book "EZ Money
With Ezines." Gauher teaches individuals how to make thousands
of dollars in the ezine publishing business! http://www.ezmoneywithezines.com
