If you do
not identify a niche market and become an expert
in that subject, you will have a tough time
succeeding in your venture.
Now, its
easier than ever!
Locating
your niche area has become easier than ever.
There are several tools that help you to locate variations of
your basic theme and then report the demand, supply and profitability
of these keywords, based on the search engine traffic.
Demand
The amount
of search engine traffic your selected keyword
is producing. The more, the better. This will differ from search
engine to search engine.
Supply
The number
of sites that come up when someone searches
for the term. Obviously, the fewer, the better.
This is
your competition. You will have to get a good rank
in these search engine result pages (SERP). You have a greater
chance of getting a good rank and possibly hits to your sites
when there is lower competition.
Potential
The potential
of the keyword you are targeting is the ratio of the demand
vs. the supply. If the demand goes up, potential
goes up; if the supply goes up, potential goes down.
However,
there is a twist here.
Which is
a better keyword? One with demand and supply of 100 each or
one with demand and supply of 1000 each. Naturally the later.
So what
we do is to build this factor in our calculations, we put
potential
= (demand x demand) / supply
This reports
the potential of the second keyword as being higher - which
it is.
You must
note here that the actual figure for potential is not important.
Its main use is to rank the keywords we are
planning to target and identify, which are the ones we will
go for first.
Arun Agrawal
is an Internet Marketing specialist. He offers guaranteed Top
10 Ranking on Google. More Traffic - More Sales - More Profit!
Wordtracker
is a subscription based service that lets you enter a phrase
and then suggests variations based on dictionary and thesaurus.
You can select the variations that you want to study further.
It will then report which related key phrases were used at various
search engines and how many times.
You can
collect these and finally carry out a competition analysis.
This will help you to identify most profitable
terms that have a fair demand, but low or reasonable competition.
This requires a monthly subscription but there is a free trial
available.
Click
here to check it out.
NicheFinder
is a software that does the same thing but with fewer engines.
It uses Google (free search engine) and Overture ( pay-per-
click search engine) data to work out the most profitable key
phrases. You have to invest in this software just once and then
you can carry any number of missions.
Click
here to check it out
