Insider tips for higher Search Engine RankingsGet higher search engine rankings and increase website traffic
 

Insider Tips for Higher Google, AltaVista
and DMOZ Search Engine Rankings

"GoogleGuy" is the nickname of a Google employee who is very helpful in responding to questions of webmasters in the forums at WebmasterWorld.com.

During the last few weeks, GoogleGuy revealed some previously unknown tips and information that may help you to improve the ranking of your web site on Google (and possibly other search engines as well).

About Getting Indexed on Google

  • GoogleGuy says that new web sites take time to rank well in Google and other search engines. He also says that most newer sites take time to build up PageRank.
  • If you have your domain hosted on a shared server that also provides other domains, there was always the fear that your domain could be penalized when a domain on the same server was penalized. Now GoogleGuy said that Google was smart enough to recognize virtual hosting.
  • Contrary to popular belief, Google does not penalize web sites that use pop-up ads.
  • GoogleGuy clarifies that participating in Google's AdSense program does not get your web site indexed more quickly.
  • He says that Google doesn't start indexing web sites in alphabetical order.
  • Rumors had it that Google could not index more than 2 billion web pages but
    GoogleGuy negated it.


About URLs on Google

  • GoogleGuy recommends avoiding URLs on your web site that contain an "id" parameter because "id=" usually marks a session ID. For example, if your web site has page URLs like "www.your-domain.com/index.php?id=xyz", then you should rename the "id" parameter to something else.
  • He finally clarified the everlasting question whether file names should be separated by underscores ("_") or hyphens ("-"). Now we know that Google does not treat underscores as word separators.
  • Top level domains, for example .com, .net, .org, etc., are not a factor in Google rankings.

Other noteworthy facts about Google

  • GoogleGuy says that it's likely that Google can detect hidden text, for example "a white text link in a white table, where the page background is blue".
  • If a search result on Google shows only the URL, and the site description is missing, then it could be that the web site was down when Google tried to index it.

New AltaVista Optimization Tip

It doesn't happen very often that a representative of a search engine company gives tips on how to optimize your Web pages for another search engine.

A Google representative has recently written the following tip for AltaVista (AV) optimization in a discussion on the WebmasterWorld.com forums:

"[...] it's a little-known fact that AV's choice of which pages to refresh is done by looking at what search results are clicked on. I'm guessing that your pages were crawled because you clicked on them.

If you want to optimize for AV (and I always encourage SEOs to diversify and to optimize for non-Google search engines ;) then you could keep updating your pages and clicking on them in search results to try different experiments about what works well for your site."

So if you click the link to your site on the search result page on AltaVista, then it's more likely that your Web site gets refreshed in a more timely manner.

Tips for submitting to DMOZ.org (ODP)

DMOZ is also known as "Open Directory Project" (ODP). Besides Yahoo, it's the largest human-compiled directory of the Web. It contains almost four million Web sites maintained by a global community of volunteer editors.

If you manage to get your site listed in the DMOZ directory, you will improve your Google ranking considerably because your site will also be listed in the Google directory which mirrors the DMOZ directory.

Besides Google, many other search engines use the DMOZ directory to supplement their own database, for example AllTheWeb, Excite, HotBot, Lycos, Teoma and many country specific search engines.

If your site isn't listed yet, you should read the DMOZ guidelines carefully. Then you can add your site at http://www.dmoz.org/add.html.

On top of the guidelines, you should also read the tips at the following two sites:

http://www.laisha.com/odp.html
http://www.ideasformarketing.com/opendir.html

It's also worth reading the specific guidelines for the DMOZ editors. These are the criteria the editors themselves use to determine if your Web site gets added or not.

According to the official DMOZ guidelines, it's prohibited to submit the same URL more than once. In addition, you may not submit URLs that contain only the same or similar content as other sites in the directory.

With all the rules and guidelines, some find it hard to get their Web site listed in the DMOZ directory. However, others have managed to get their domain listed multiple times in the DMOZ directory.

Recently, the people at nameintelligence.com compiled a list of domains that have 5 or more listings in the DMOZ directory. You can see the list here.

This Web page also tells you where you can report any abuse of the DMOZ guidelines.

In general, it takes up to three weeks or more for your site to appear on any of the search engines that use the DMOZ data. For example, last time Google needed several months to update their directory listings.

If you submitted your site and it was not listed after 3-4 weeks, you may want to ask about your site's status at the public forum of the DMOZ editors.

You can also try submitting your site to the next level up of the directory to see if you can get some attention of another editor.

Finally, remember that the DMOZ directory is maintained by humans. Using tricks that get your site listed in the search engines will not work here and may prevent your site from getting listed at all.

However, if you carefully follow the tips on the Web pages mentioned above, it's very likely that your Web site will be listed in the DMOZ directory and thus that your Web site will improve its ranking on Google.

Sources:

Mark Carey's web site collects quotes of GoogleGuy. The ultimate source is the webmaster forum "http://www.webmasterworld.com" but a subscription is required to read all postings.

This Search Engine Facts newsletter is free and will keep you informed about the latest trends in search engine ranking.

"Copyright by Axandra.com. Internet marketing and search engine ranking software"

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