"Your Journey to Freedom" Newsletter #003

Issue #003
4th September, 2003

Recommend "Your Journey to Freedom" to your friends.
All subscriptions simply need to be sent to
freedom@respond-to-it.com

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

This issue contains:

A. Dave’s Ramblings
B. Featured Article
C. Fr*e Resources
D. Feedback Loop
E. Tip Time
F. Legal Stuff

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Grab Brand New Internet Business Products For FREE
Over 70 of the hottest marketing products you will find on
the net in one package... with FR*E updates every month.
http://www.profitunity21.com/b/2003infoproduct

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
>>>>>>>>>> Dave's Ramblings <<<<<<<<<<
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Welcome to another issue of the "Your Journey
to Freedom" newsletter.

Well, another week has come and gone. WOW where does all
the time go. Crikey, I will be old and grey before you know
it. Hang on… to late, it's already happened!

As promised, this week you will be learn a valuable
lesson… and unlike me… it won't cost you a red cent. If you
missed last weeks issue you can read it here:
http://www.profitunity21.com/ezine/002

Today you get the chance to learn and benefit from my dead
set, totally spaced out, brain explosion, where I tried to
take a little short cut to make my a tad easier.

Now we all know… what's best for the Google Gods, is
particularly good for us mere mortals :-). Trouble is
though, if you earn their wrath… you may as well bash you
head up against the nearest brick wall, believe me, it's
less painful. <ouch>

You'll find out that I virtually waste 3 months of my
time, that I could ill afford, working on a project that
was doomed to failure before I even started.

This is a great lesson for anyone creating or updating
their website, and only emphasis the necessity to carry out
due diligence prior to making or carrying out any
alterations to your website.

Anyway the full story is listed under this week's feature
article for your information (and amusement) <grin>

We have also included a new topic "Tip Time" which is a
section that will provide time saving tips to help you with
your venture or everyday life. If you have any tips you
would like to share, please send them to:
mailto:ezine@profitunity21.com?subject=Tip Time

Cheers

Dave

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
>>>>>>>> Featured Article <<<<<<<<
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

What Not to Do if You Want a High Search Engine Ranking
By David Isaacs

Recently I carried out an update to my site at
http://www.profitunity21.com by including new content and
updating the design, layout and improving keyword
optimisation to further increase website traffic by gaining
a higher search engine ranking.

Now as I was developing a content site, there were going
to be quite a few pages on my website. So to reduce my
workload as much as possible I thought it would be a great
time saving idea to create a webpage template.

All I would have to do is create one single webpage in
Dreamweaver, save this as a template and then use this as
the base for all the other webpages on my site. This way,
not only would they be all identical in design, it would
save me hours of time, by not having to create a new
webpage for each page on the site, over and over again.

This also meant that if the design of the webpages needed
to altered, all that needed to be done was to alter the
template. This would then automatically change all the
other pages that linked to the template. Thus saving heaps
of time by not having to manually alter each webpage.

Virtually all I had to do was change the content on the
page and save it as what ever I wanted to.

Wow… I thought I was a fair dinkum genius. Yeah right!

Now the trouble was that by using this method, Dreamweaver
creates a locked, un-editable region on the webpage
template. This is designed to ensure that you don't alter
the basic design of the page by error and to allow any
alterations to the template to be affected. The only part
of the page you can change is the un-editable regions of
the webpage, which is basically the body of the page.

Not long after completing the update to the website (it
took me a few months) I decided to obtain some feedback
from an expert in the field of search engine optimization,
just to confirm I was on the right track with my new site.

Listed below is the expert reply that I received in
response to my question, which by the way was published in
the "Ask the Search Engine Guru" section of the Web Gold
newsletter published by Terry Dean on 13th August, 2003.

To say I was surprised would be the understatement of the
decade. After reading the reply, I was like a stunned
mullet, my jaw hit the floor like a bad joke and I had this
weird numb feeling down my left arm. Dead set, I was
speechless! (My kids thought that was great)

Contrary to popular belief, I am not a masochist, and as
such I have not included this article here to embarrass
myself, although no doubt it will <grin>.

Hopefully, you will be able to learn from my mistake (a
pretty good one too, might I add) so that you can increase
your chances of success and expedite your journey to
freedom!

Read and enjoy…

Bob,

I have recently completed my content website and as there
are quite a number of pages, I created a template with un-
editable areas to make it more efficient.

This way if I need to make some alterations, I only have
to change the template page and all the other pages would
update automatically.

However, as the locked area in the template includes all
the meta tags (description, keywords etc) will the search
engine spiders still be able to gain access to these areas
and hence index my pages?

If you need to check out my site it can be found at
http://www.profitunity21.com

Cheers

Dave Isaacs

ANSWER:

Yes, Dave, the spiders will be able to find and index the
pages within your site.

However ------

I completely understand why you did it that way, as you
said, to be more efficient. The problem is you made it more
efficient for YOU and not for the spiders, or more
importantly, your visitors.

As for the spiders, yes, they CAN index your pages, but
why? Why index 200 pages with the same titles, meta
descriptions and keywords tags?

Granted, the content may be different enough to justify
good placements under more specific keyword searches, but
put yourself in the shoes of the search engine. What does
200 pages with identical tags and titles look like to you?

Over-repetition of keywords and title tags maybe?
Spam tricks maybe?

The meta keyword tag won't do much one way or the other
with most major spidering engines, (they do still play an
important role in placement on most directories and many
smaller engines), but the title tag is important.

Also, to a human editor considering your acceptance into a
directory, the repetitive tags and titles are going to send
up spam warning flags and may make getting in more
difficult.

As for your visitors, your biggest mistake is in disabling
the back button on virtually every page of your site. This
may save you a lot more time than you expected because with
the identical titles on so many pages and the similar look
of all the pages, it is going to be very easy for the
visitor to become lost and the back button not working on a
site is the kiss of death.

It won't be long before your lack of placements in major
search engines, the wrong placements for the wrong keywords
in search engines due to what you call efficiency, and the
navigational problems the few visitors you do get have to
deal with, its going to lose you the viability of the
entire site and you will have little choice but to abandon
the whole thing.

Sorry to be so harsh, but you have chosen your desire to
not have to put forth more effort than you absolutely have
to, over the ability of your customers to find their way
around and feel comfortable enough to want to become your
customer.

You obviously don't mind doing the work as evidenced by
the large volume of content, why skimp on the parts that
can actually get the top placements and make the sale?

If you want individual pages indexed because they contain
unique content that is important to the visitor, then make
the pages unique. If they aren't unique enough or important
enough for you to care to spend the extra time, you can be
sure your visitors or the search engines won't care either.

See You at the Top
Bob Massa

Learn it for yourself with Bob Massa's exclusive training
videos.

The Placement Tapes
http://www.magic-city.net/tapes.htm

-----------------------------------------------------------------------------------
Side Note - My thanks to Bob Massa and Terry Dean for
allowing me to place this above article in the newsletter
so that you may learn from my mistakes.
-----------------------------------------------------------------------------------

Yours in Success

David Isaacs
http://www.profitunity21.com

---

David Isaacs is the publisher of “Your Journey to Freedom”
Unearth the most up to date tips and strategies on how to
turn a struggling online business into a fully automated
cash monster and generate residual income ... month...
after month... after month. Subscribe by sending a blank
email to mailto:freedom@respond-to-it.com

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Please Note - You are free to reproduce this article in its
entirety on your website or in your newsletter, provided you
include the author’s bio at the bottom of the article.
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Discover the Secret to Finding Joint Venture Partners
Simple step-by-step internet business system to find joint
ventures partners, testimonials, endorsements or to recruit
super affiliates to promote your products.
http://www.profitunity21.com/spider.htm

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
>>>>>>>>>> Free Downloads <<<<<<<<<
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Note Tab Light 4.95
The ultimate free Notepad replacement and a handy HTML
editor. Handle a heap of files with a simple tabbed
interface. I use this handy piece of software to format
this newsletter to an automatic width of 60 characters. I
highly recommend you get your fr*e copy. I would be lost
without it!
http://www.notetab.com

Fr*e Website Templates
Five top high quality, specifically designed web site
headers incorporated into a package of five unique website
templates that you can customize for a wide variety of
busin*sses. Includes fr*e master r*print and distribution
rights.
http://www.profitunity21.com/free/ultra_templates.exe

StartUp Control Panel
Another tiny but useful application. Select the programs
you want to start when you switch on your computer and
disable those you don't. Windows XP/Me/NT4/2000/98/95.
Download the .exe version.
http://www.tudogs.com/windows6.php


=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
>>>>>>>>>> Feedback Loop <<<<<<<<<<
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

This is a Brand New section we've just introduced. This
area is just for you to speak out. Comment on articles
we've run in the newsletter, give us your thoughts on
changes or new things, etc.In other words, just talk to us.

Be sure to include your website address too, because if we
use your comments in a future issue of the newsletter, we'll
thank you by posting your address so that you can get
additional free traffic to your site!

Email your comments to:
mailto:ezine@profitunity21.com?subject=Feedback Loop

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
>>>>>>>>>>>>> Tip Time <<<<<<<<<<<<<
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

When including an email address in your email articles or
website, and you request a response from your visitors or
subscribers, just place the following simple bit of code at
the end of your email address and it will automatically
include the topic in the subject heading.

?subject=Tip Tips

For example your email address would look like this:
mailto:ezine@profitunity21.com?subject=Tip Time

The above address will place the words "Tip Time" in the
subject line of a new email and will help you identify the
reason that your visitor or subscriber sent you the email.

Tip Time is a section where each week we will provide a
useful tip that will help you save time in your busin*ss or
in your everyday life. If you have any useful tips that you
would like to share with us, please send them to the
following email address and we will include them in a
future issue.

Don't forget to include you website address, as we will
include this so you can gain fr*e exposure for your site.

Send your tips to:
mailto:ezine@profitunity21.com?subject=Tip Time

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
>>>>>>>>>> Legal Stuff <<<<<<<<<<
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

We accept no responsibility whatsoever for the content,
profitability or legality of any published articles or
advertisements contained within "Your Journey to Freedom".

And, although all of the articles have been selected for
their content, the publishing of such articles within this
newsletter does NOT constitute a recommendation of the
products or services mentioned or advertised within those
articles.

Be responsible! Always do your own Due Diligence before
responding to any offer.