"Your Journey to Freedom" Newsletter #004

Issue #004
11th September, 2003

Recommend "Your Journey to Freedom" to your friends.
All subscriptions simply need to be sent to
freedom@respond-to-it.com

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This issue contains:

A. Dave’s Ramblings
B. Featured Article
C. Fre_e Downloads
D. Feedback Loop
E. Tip Time
F. Legal Stuff

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>>>>>>>>>> Dave's Ramblings <<<<<<<<<<
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Welcome to another issue of the "Your Journey
to Freedom" newsletter.

Before we get started this week, let's take a moment to
remember those who tragically lost their lives or their
loved ones during the disastrous events of September 11th
2001, as well as those brave souls who selflessly risked
their own lives in an attempt to save those who survived
this terrible moment in our history…

… lest we forget!

Ok…

Everyone knows that to be successful, or even just to
survive, in any internet busin_ss you need a constant flow
of website traffic. But, not just any traffic will do. You
don't want window shoppers or tire kickers, you need highly
targeted visitors that are pre-sold before they reach your
site.

By driving highly motivated visitors to your website, you
are not only attracting those visitors who are actually
looking for your product, they have their credit cards out,
ready to buy when they get there.

Last week we spoke about how to design and correctly
optimize a website to increase website traffic. But by
crikey, how in the "Sam Snell" can you do this if you are
only just starting out, haven't yet been listed in the
search engines and have a very limited budget?

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Side Note - By the way, if you missed last week's issue
you can read it here:
http://www.profitunity21/ezine/003.htm
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Well, in this week's feature article you'll learn the most
efficient method for driving low cost website traffic to
your site.

Stay tuned for next week's article where you'll learn a
number of the best methods to get bucket loads of FR_E
website traffic to your site. While fr_e methods can be
time consuming, they can be well worth the effort if you
are on a tight budget.

And don't forget, if you have something to say or have
some useful tips you'd like to share with others, email us
at mailto:ezine@profitunity21.com with your comments.

Cheers

Dave

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>>>>>>>> Featured Article <<<<<<<<
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Driving Low Cost Targeted Traffic to Your Website
by David Isaacs

You've heard it said a thousand times before… "one of the
most efficient, low cost methods of driving targeted
traffic to your website is with pay per click search
engines".

But, is advertising on pay per click search engines really
worth it?

This is a question that only you can answer. The major
factors that will help you answer this question include
your website conversion rate, the price of your product and
the bid price of your keyword phrases.

To determine the usefulness of bidding on pay per click
search engines, you must constantly monitor and track your
results. Only then will you know if pay per click
advertising is beneficial to your busin_ss.

When first starting out using pay per click search engines
to advertise your product or service, initially it is best
to bid on as many relevant keyword phrases as you can.
Then, after tracking results and calculating click thru
conversions, you can refine your bids to those keyword
phrases that produce the best results.

If you're getting high click thru traffic from your
keyword bids, but getting relatively few sales, you may
need to further qualify your traffic. You can do this by
making small changes to your ad copy or title.

But, be warned! If you're not careful, pay per click
advertising can become very time consuming and costly.

However, if used correctly, advertising your products on
pay per click search engines can contribute to your overall
website promotion campaign. But, you should take care that
you don't pay too much per click and that you get a
positive return on investment.

The best way to ensure you get the best bang for your buck
is to research the most effective keywords relating to your
product, so you can specifically target your potential
customers and increase your website conversion ratio.

In other words, if you website concentrates on how to
write sales letters for home busin_ss owners, it would be
unwise to bid for the word "home busin_ss". Sure, your may
get a truckload of visitors, but this keyword is far to
general and you may only attract predominately untargeted
tire kickers.

While 153,281 people may have searched for this phrase on
Overture the previous month, how many of these visitors
would be specifically interested in learning how to write
sales letters? Your conversion rate would be very low and
all you would be doing is burning up your hard earned cash.

For example, if you bid $2.25 for the keyword phrase "home
busin_ss", this means that you pay $2.25 every time a
person clicks on this listing. So for every 100 visitors
that click on your listing, you pay $225.00. If these
aren't targeted visitors and they don't become customers,
you've just wasted $225.00.

If you converted 2% of you visitors (which is average) and
you sold your product for $47.00, you would receive $47.00
for every $225.00 you spend. Now I was never very good at
math, but this still doesn't look very profitable to me!

Using the above scenario, you would have to increase your
conversion rate to a minimum of at least 5% before you
started to show a profit, ie 5 sales at $47 for every 100
visitors.

Now if we plug in the figures using the above scenario to
calculate the maximum price we should be paying for our
keyword bids, the maximum would be $.94 cents, ie 2 sales
at $47 each (2%), divided by 100 visitors.

This gives you the absolute maximum price you should be
bidding for your keyword phrases. Once you start bidding
more than this price, unless you can improve your
conversion rate or increase the price of your product, you
run the risk of losing money on your campaign.

So the alternative is to either reduce your keyword phrase
bid price to a level that allows you to make a profit, or
increase your current website conversion rate by
researching and using targeted keywords to direct only
highly targeted visitors to your site.

In summary, here are five tips to get the best bang for
your buck using pay per click search engine advertising:

1. Refrain from bidding on general search terms such as
"home busin_ss" and research the most effective keywords
for your product to attract only highly qualified visitors,
that are specifically looking for your product and are
prepared to buy BEFORE they reach your site.

2. Initially bid on as many relevant keyword phrases as
you can and then test, tweak and refine your bids to those
keyword phrases that produce the BEST results.

3. Monitor your website conversion rate to calculate your
cost per click and cost per sale to allow you to develop an
appropriate advertising campaign.

4. Plan your advertising campaign, so that you know
exactly the maximum amount you can bid on you keywords and
still have a positive Return of Investment (ROI) and under
NO circumstances bid more than this amount.

5. Once you have developed and created a successful
advertising campaign, ie you received a positive Return on
Investment, REPEAT the process, over and over again.

Yours in Success

David Isaacs
http://www.profitunity21.com

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David Isaacs is the publisher of “Your Journey to Freedom”
Unearth the most up to date tips and strategies on how to
turn a struggling online business into a fully automated
cash monster and generate residual income ... month...
after month... after month. Subscribe by sending a blank
email to mailto:freedom@respond-to-it.com

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Please Note - You are free to reproduce this article in its
entirety on your website or in your newsletter, provided you
include the author’s bio at the bottom of the article.
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Simple step-by-step internet business system to find joint
ventures partners, testimonials, endorsements or to recruit
super affiliates to promote your products.
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>>>>>>>>>> Free Downloads <<<<<<<<<
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build a highly targeted opt in email list and generate more
traffic than you ever thought possible.
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Fre_e Website Templates
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>>>>>>>>>> Feedback Loop <<<<<<<<<<
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This is a Brand New section we've just introduced. This
area is just for you to speak out. Comment on articles
we've run in the newsletter, give us your thoughts on
changes or new things, etc.In other words, just talk to us.

Be sure to include your website address too, because if we
use your comments in a future issue of the newsletter, we'll
thank you by posting your address so that you can get
additional free traffic to your site!

Email your comments to:
mailto:ezine@profitunity21.com?subject=Feedback Loop

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>>>>>>>>>>>>> Tip Time <<<<<<<<<<<<<
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Getting high listing in the search engines is without
doubt the number one method on the planet of getting fre_e
website traffic. One of the most obvious ways to do this is
to optimise your website with relevant keywords.

But a little known method that can help your listings is
to ensure that your filenames also contain relevant
keywords. However, what is not known by many webmasters is
that the characters you use to separate the filenames can
have a large bearing on whether the search engines will be
able to recognize your keywords.

Below is a list of characters that Google recognizes as
spaces and using them in your filenames will have some
impact on your ability to obtain high search engine
rankings.

It is interesting to learn that Google does not treat the
underscore character < - > as a space and therefore it
should not be used as a word separator if you want the
Google spider to recognize your keywords.

Dash < - > (highly recommended)
Dot < . > (can confuse spiders)
Ampersand < & > (can confuse spiders)
Space < %20 > (looks unprofessional)
Equal Sign < = > (can confuse spiders)
Plus Sign < + > (recommended)
Question Mark < ? > (can confuse spiders)
Forward Slash < / > (directory names considered words)

Tip Time is a section where each week we will provide a
useful tip that will help you save time in your busin_ss or
in your everyday life. If you have any useful tips that you
would like to share with us, please send them to the
following email address and we will include them in a
future issue.

Don't forget to include you website address, as we will
include this so you can gain fr*e exposure for your site.

Send your tips to:
mailto:ezine@profitunity21.com?subject=Tip Time

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>>>>>>>>>> Legal Stuff <<<<<<<<<<
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We accept no responsibility whatsoever for the content,
profitability or legality of any published articles or
advertisements contained within "Your Journey to Freedom".

And, although all of the articles have been selected for
their content, the publishing of such articles within this
newsletter does NOT constitute a recommendation of the
products or services mentioned or advertised within those
articles.

Be responsible! Always do your own Due Diligence before
responding to any offer.