"Your Journey to Freedom" Newsletter #14

Welcome to another issue of "Your Journey to Freedom".

Issue #14
13th January, 2004

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In this weeks issue:

- Dave's Weekly Ramble
- Feature Article
- Welcome to New Subscribers
- Tips and Resources
- Legal Stuff

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>>>>>>>> Dave's Weekly Ramble <<<<<<<<
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Hi,

Wow, what a challenging week it's been. Here in Australia
we're in the middle of summer and in the northern tropics,
where I live, it gets rather hot and sticky. Temperatures
of 100 degrees and 90% humidity is not uncommon. Thank
heaven for air-conditioning!

But as usual, Murphy's Law is never to far away and this
week was no exception.

In the middle of a darn heat wave, our ducted air-
conditioning unit decided to pack it in. Of course being
the middle of summer, air-conditioning technicians are like
hen's teeth and finding one to fix it is like winning the
lottery, if you know what I mean.

So for almost two days we have been sweltering and
naturally I've been getting an ear bashing from my wife and
kids to relent and go and buy a new air-conditioner. But
hey, there may be nothing wrong with the old one… right!

I'll let you know if I caved in and bought a new one next
week. <grin>

Ok... let's get down to the business of making money.

This weeks feature article continues with the mini-series
that we started last week and today you'll learn the number
one reason why most internet businesses fail and how to
make sure you don't fall into the same trap.

I urge you… please don't take this topic lightly! It is
THE most important key to making any decent money online.

I guarantee that if you implement this and other
strategies that you will learn in the coming weeks, you
WILL make money online!

Don't forget… if you have something to say or have some
useful tips you'd like to share with others, email us at
mailto:ezine@profitunity21.com

Cheers

Dave

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>>>>>>>> Featured Article <<<<<<<<
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The Number One Reason Most Internet Businesses Fail

By David Isaacs

In the last issue you learnt that the KEY ingredient to
online success was to follow up with your prospects and on
average, only 2% of your visitors will purchase a product
from your website on their first visit, and that you had to
contact your prospects at least 7 times before they trusted
you and felt comfortable enough to purchase your products
or services.

Unless you are able to drive at least 100,000 visitors to
your website each month, you will struggle to make enough
direct sales from your website to sustain your business.
Now getting this level of traffic can be done and in fact,
some sites are getting much, much more than this.

But the average site doesn't, and therefore needs to play
the game a bit smarter!

The number one reason why most internet businesses fail is
because they don't convert traffic into sales.

If you are to survive online, it is imperative that are
able to convert your website traffic into profits! The best
and easiest way to do this is to obtain your visitors
contact details and communicate with them on a regular
basis. This will enable you to build a relationship with
them and to gain their trust and convert them to life long
customers.

Studies have indicated that a customer can have a lifetime
value of up to $2,000 each. Now, if you had a list of
10,000 potential customers... well let's just say, that's a
lot of ice cream sodas!

With this in mind, in this issue we are going to focus on
the first and NUMBER ONE step you need to do if you want to
make any REAL money online. This one step can literally be
the difference between the success or failure of your
online business.

So… what is this ONE step you MUST do to succeed online?

You MUST Capture the Contact Details of Your Visitors!

No ifs, not buts and definitely no maybes. You MUST have a
system in place that enables you to capture the contact
details of your visitors, so that you can build an optin
email list.

This is the very beginning of your marketing process and I
make it my number one priority in all of my websites.

Take a look at http://www.profitunity21.com or
http://www.mymarketinggoldmine.com and notice how I take every
opportunity to obtain the contact details of my visitors by
asking them subscribe to a newsletter, ecourse or report by
filling out a simple form.

When my visitors submit their contact details via this
form, my autoresponder automatically inserts their details
into my optin email list and then forwards them to the
front page of the website. This process allows me to
communicate with my prospects AFTER they have left my site.

I realised a long time ago that this is where the REAL
money is made! Everywhere you try to go on any of my
websites, you will get the opportunity to sign up to one of
my autoresponder accounts, so that I can obtain your name
and email address.

Why do YOU need to do this?

You have to start thinking like your visitors. You need to
look at the process from their point of view. Ask yourself…
would you purchase something and give your credit details
to someone who you had never even seen or heard of before,
just because they asked you to?

I think not, and a majority of your visitors think the
same way. Sure… you are always going to get the impulse
buyer who will make a purchase on their first visit to your
site, but the majority of your visitors won't!

However, if you have implemented a system to build an
optin email list, you will be able to implement a system
where you will be able to make multiple contacts with your
prospects, AFTER they leave your site!

If you have built a highly targeted and responsive email
list, and you have crafted a good offer, each prospect on
your list can be worth up to $2 per month. Now by itself,
this does not sound much. But imagine if you had 1,000
prospects on your list?. You could be earning up to $2,000
a month just by contacting them and communicating with them
at regular intervals.

Now, what if you were able to build your email list to
10,000 highly targeted subscribers? All of a sudden you
could be making up to $20,000 per month, simply by
communicating and promoting products to your list.

Not bad for a few hours work, is it!

So… how do you collect this information and build your list?

There is no single BEST method that works for everyone.
You will need a bit of trial and error to find what works
best for your niche. But here are a few suggestions to give
you some ideas:

- Start an ezine
- Create a capture page
- Contribute to online marketing forums
- Subscribe to a list building service
- Create a viral ebook, report or ecourse
- Start a poll
- Run a contest

This is not an all-inclusive list, as there are many more
tactics that you can use, but it's a start.

It may take you a little time to produce the best method
suited for your site to collect follow-up information, but
if you think outside the square, you can quickly grow you
list. Those people who are the most successful in any
venture are the ones who are most innovative.

The methods that I have found to be most suited to my
business for building a highly targeted email list are the
first four methods listed:

- Start an ezine
- Create a capture page
- Contribute to online marketing forums
- Subscribe to a list building service

You will find that these are the foundation to building a
huge optin email list and it is these methods that we will
be concentrating on in future issues.

Whatever your online marketing strategy is, DO NOT forget
the follow-up. The money is in the list.

Yes… I know this is corny and you've probably heard it a
million times before, but until you actually see the
results for yourself, it's hard to comprehend how important
this really is!

Start immediately collecting the contact information of
your prospects, then get to work developing a simple follow-
up system for contacting each of them as many times as you
need to make the sale.

It will take time to build a large list, but if you
persist at it, in time you will get there. However, if
you're in a hurry to build your list, there are many
programs available for this purpose.

Well… once again we've run out of space, so we'll take a
break and give you a chance to digest what you have just
learnt. Please don't just shrug off the information you
have just read. It is the most important step you will take
to creating a successful online business.

In the next issue we will review some killer resources
that you will need to have before you begin building your
"money train" (your optin email list) and where you can
grab them for next to nothing!

That's all for now...

Yours in Success

Dave Isaacs
http://www.profitunity21.com

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David Isaacs is the editor of the "Your Journey to
Success" newsletter, where even if you only went to school
to eat your lunch, we can show you how to really succeed
online... so you can live your dreams now!
Subscribe at freedom@respond-to-it.com
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>>>>> Welcome to New Subscribers <<<<<
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I would like to extend a warm and special welcome to our
new "Your Journey to Freedom" subscribers.

If you would like to read any of our past issues you can
view online at:
http://www.profitunity21.com/ezine/archives

If you're looking for methods, tips or ideas on how to
start an internet business or to gain the most from your
existing business, then I honestly believe that I can help
you.

I continually draw on my own internet marketing
experiences (the good, the bad and the ugly) that I have
learned from creating and running my own online businesses
to provide valuable information to help you succeed in your
own business.

I hope you enjoy the show. If you don't, I strongly urge
you to please let me know how I could better meet your
needs by sending me your suggestions.

Comment on articles we've run in the newsletter, give us
your thoughts on changes or your ad testing results or
questions relating to your business, etc. In other words,
just talk to us about what you think we need to do to
improve the newsletter.

Be sure to include your website address too, because if we
use your comments in a future issue of the newsletter,
we'll thank you by posting your address so that you can get
additional free traffic to your site!

Email your questions or replies to
ezine@profitunity21.com?subject=Feedback-Loop

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>>>>>Tips and Resources <<<<<
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Big news has just been released by leading search engine
guru, Michael Campbell.

*** Nothing But Net is Now Bonusware ***

What exactly is Bonusware?

It means that you can now give the internet marketing
classic, "Nothing but Net" away to your readers or as a
free bonus along with a sale or subscription sign up.

Starting today, Michael is giving "Nothing But Net"
version 4.0 away and as you're already a valued subscriber
of Your Journey to Freedom, you can download your free copy
immediately at:

http://www.dynamicmedia.com/nbn

But, before YOU can give it away to your friends, Michael
asks that you agree to the terms and conditions found
inside the front cover of the ebook.

Please note - Under no circumstance may you charge any
price for this book!

The other thing he asks, is that you include the following
link on your "thank you for ordering", or "thank you for
subscribing" page (you can hide his URL using a redirect
page if you want):

http://www.dynamicmedia.com/nbn

By keeping it on his server, Michael will be able to
handle any support queries and resolve any download
problems. Also, as he continues to update the ebook, you
can be assured that your readers will always be getting the
latest version.

If you need additional ad copy to promote "Nothing But
Net" as a bonus, or to put a pop up box on your page, you
can find it here:

http://www.dynamicmedia.com/nbn/ads.html

If you get half as much information as I did the first
time I read it, you'll go a long way to achieving your
goals.

The Tips and Resources section is where each week we will
provide a useful tip or resource that will help you save
time or make money in your business or in your everyday
life. If you have any useful tips or resources that you
would like to share with us, please send them to the
following email address and we will include them in a
future issue.

Don't forget to include you website address, as we will
include this so you can gain free exposure for your site.

Send your tips to:
ezine@profitunity21.com?subject=Tip&Resources

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>>>>>>>>> That's All Folks <<<<<<<<<
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That wraps up this weeks newsletter. But keep an eye out
for updates throughout the week where you will receive
important information that will greatly improve your online
business… and your profits!

That's all for this week.

Yours in Success,

Dave Isaacs
http:www.profitunity21.com

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"Your Journey to Freedom" Newsletter, is brought to you by
David Isaacs
mailto:ezine@profitunity21.com
http://www.profitunity21.com

Recommend "Your Journey to Freedom" to your friends. All
subscription requests simply need to be sent to:
mailto:freedom@respond-to-it.com

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>>>>>>>>>> Legal Stuff <<<<<<<<<<
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We accept no responsibility whatsoever for the content,
profitability or legality of any published articles or
advertisements contained within "Your Journey to Freedom".

And, although all of the articles have been selected for
their content, the publishing of such articles within this
newsletter does NOT constitute a recommendation of the
products or services mentioned or advertised within those
articles.

Be responsible! Always do your own Due Diligence before
responding to any offer.

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We respect the privacy of our readers.

We will NEVER supply or sell your personal information to
any Third Party!

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