"Your Journey to Freedom" Newsletter #15

Welcome to another issue of "Your Journey to Freedom".

Issue #15
19th January, 2004

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In this weeks issue:

- Dave's Weekly Ramble
- Feature Article
- Welcome to New Subscribers
- Tips and Resources
- Legal Stuff

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>>>>>>>> Dave's Weekly Ramble <<<<<<<<
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Hi,

Well, for those who are following my air-conditioning saga
from last week here is the updage.

To make a long story short, I relented and bought a new
air-conditioning unit (naturally). For some unknown
reason, females seem to have tremendous powers of
persuasion. So everyone is happy and I now am able to have
a decent conversation with my family again ;o)

Here's a tip for all the males out there ... "Beware a
Woman Scorned"!

Now you won't find that tip in any marketing book, but
it's probably the best advice you will every receive. But
hey... you gotta love'em don't ya. Let's face it, without
them we'd be worse off then a herd of lost sheep in the
middle of desert!

This weeks feature article continues with the mini-series
that we started a few weeks ago and in this issue you'll
discover the three killer tools you must before you can
build your own private money train and how to get your
hands on them at a bargain basement price!

I guarantee that if you implement this and other
strategies that you will learn in the coming weeks, you
WILL make money online!

Don't forget… if you have something to say or have some
useful tips you'd like to share with others, email us at
mailto:ezine@profitunity21.com

Cheers

Dave

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>>>>>>>> Featured Article <<<<<<<<
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Tools You Need to Build Your Private Money Train!

by David Isaacs

In the last issue you discovered the number one reason why
most online businesses fail. You also discover how you
could implement a simple strategy to ensure that you not
only succeeded, but how you could create the opportunity to
earn a massive online income by building your own personal
"money train".

But, before you can start making money online with your
"money train", a.k.a. your optin email list, you need to
grab the right "tools of the trade".

This is where I may have gotten a little ahead of myself.
Some people new to this "internet thing" haven't yet
acquired the necessary resources or tools to start building
their email lists.

So in this issue we will discuss what you need before you
can start the follow-up process.

Now if you were a tradesperson, you'd know that you have
to fork out big bucks to get high quality tools, but it's
worth it in the end, because as with most things, you only
get what you pay for.

In other words, if you want to do a professional job, you
have to use professional tools.

But that begs the question… if you're on a tight budget,
but still want the best tools or services available to run
your business, what do you do? How can you professional
quality tools, yet still afford them on a budget?

Most people will not even give you a second glance and
tell you to "get a life and stop dreaming".

However, you're about to discover how to get all the
killer resources and tools you need to start building your
"money train", as well as anything else to do with your
online business.

So... what quality tools do you need and where can you find
them at bargain basement prices?

Basically you'll need three services to allow you to build
your email list:

1. Web Hosting Service
2. Unlimited Autoresponder Service
3. Ad Tracking

- Web Hosting Service -

Yes... I know. This is fairly obvious. But nonetheless it is
a very important component of your business and the
decision on what type of service you use will have a major
bearing the future of you online business. So it needs to
be taken very seriously.

You can basically classify web hosting services into two
categories, free hosting and professional hosting. To work
out what service is best suited for your business, you'll
need to decide what type of features and benefits you'll
need to run you business.

If you use a free hosting account, you won't be able to
use your own domain name, you will find it almost
impossible to listed in the search engines and you will be
seen by your visitors as an amateur and they will be
reluctant to take you seriously.

Don't get me wrong. Free web hosting can form an integral
part of your marketing strategy, but not as your primary
service. If you want to be seen as being serious about your
online business, I highly recommend you grab yourself a
professional web hosting service.

Your professional web hosting service should be able to
provide at least 10GB of bandwidth, 500MB of space, as well
as the usual benefits such as Cpanel, PHP, MySQL, 99.9%
Uptime, Money Back Guarantee and other stuff.

Sure you may pay a little more per month for this type of
service, but just like a tradesman needs high quality tools
to make a professionally finished product, you need to be
seen as being professional to your visitors, so that you
can deliver what your customers want.

There are many great web hosting service providers on the
net. Open up your internet browser, go to Google and
perform a search for "web hosting" and you'll get over 6
million pages of results.

As you can imagine, finding a good professional web
hosting service from all these pages can be a difficult and
time consuming process, and most times it can be hit or
miss if you get the right one.

Here are a few of the better ones that for you to check out:

http://www.infinite-revenue.com/home.htm
http://www.hostgator.com
http://ihostingsolution.com
http://www.lunarpages.com

- Unlimited Autoresponder Service -

Firstly let me explain what an autoresponder is.

Basically an autoresponder is an automatic ecommerce
management system that allows you to place your follow-up
system on autopilot, so you can concentrate on other areas
of your business or family activities.

All you have to do is place a script on you web pages to
capture the contact details of your visitors and it will
automatically manage your email list by inserting or
deleting contacts as necessary in that particular
autoresponder account.

You can also pre-program hundreds of messages that can be
sent to many thousands of people on your list at the same
time on any day in the future, starting from when your
visitor first subscribed.

Included in most web hosting services is a fairly basic,
low cost, limited autoresponder, and while this may suit
the needs of "hobby" sites, it is not designed for multiple
contacts, or multiple accounts.

You can also get a variety of "free" autoresponders, but
for reasons similar to those mentioned in the above
chapter, unless your running a hobby business, it is best
to avoid these services.

As a serious marketer, you will need the benefits that
only a professional, unlimited autoresponder service can
provide to allow you to set up unlimited accounts,
unlimited message sequences and professional list
management so you can place your follow-up system on
autopilot.

The key element of using this type of software is that you
will be able to manage literally thousands of email
addresses and put your email list building process on
autopilot.

This service will automatically add all incoming requests
for info into any one of an unlimited number of
autoresponder accounts that you can set up for your own
specific purposes, so that you can follow-up on thousands
of prospects all at one time.

It may take some time, but you will find that the benefits
of a unlimited autoresponder can quickly become your
biggest time saving feature in your online business.

Below is a list of autoresponder services for you to check
out:

http://www.infinite-revenue.com/services.htm
http://carino.proautoresponder.com
http://www.aweber.com
http://www.infogeneratorpro.com
http://www.getresponse.com

- Ad Tracking -

You may be wondering what ad tracking has to do with
building an optin email list?

Let me put it this way... if I could show you how I
increased my visitor to subscriber conversions by 465%,
would you be interested? Of course you would!

How did I do this?

Everytime that I make any changes to my webpages, I track
the results using an ad tracking program. By using this
program I am able to instantly see how many people are
visiting my site, compared to the actual results I am
achieving.

For example...

Not so long ago I wanted to convert more visitors from my
capture page at http://www.profitunity21.com into
subscribers to my ezine. So I created another page almost
identical to the original page, apart from a few changes to
the headline.

I then created a split test using my ad tracking program,
which allowed me to create a special tracking link that I
could use in my marketing to send traffic to my site. This
link automatically rotated visitors on a 1:1 basis between
the two sites that I had created, without the visitor ever
knowing the difference.

By using this code I was able to easily track how many
visitors I was getting on each page, so I could track the
subscriber conversion rate for each page. All I had to do
was simply login to the ad tracking program and check the
statistics for the tracking code, which gave me a full
breakdown on everything I needed to know.

By doing this I was able to test and tweak my capture page
until I was comfortable with the level of conversion rate,
which by the way is now over 24%!

If you aren't tracking, testing or tweaking your webpages
to improve your conversion rates, then your missing out on
huge amounts of subscribers, customers and profits. I
suggest you seriously consider reviewing your tactics to
include this in your overall marketing plan.

Here's list of quality ad tracking services for you to
check out:

http://www.infinite-revenue.com/services.htm
http://www.eztrackz.com
http://www.hypertracker.com
http://www.adminder.com

Well… there you have it.

You now have the option of either grabbing all the
abovementioned separate services you need to run your
business, which will cost you up to $49.95 per month.

Or...

... You can do what I do and use an all-in-one internet
marketing solution Infinite Revenue. They provide all the
tradesman quality tools you'll need to run a professional
online business, including professional web hosting,
unlimited autoresponders and unlimited ad tracking for one
low monthly fee.

Plus as a bonus, you get your own personalized plug-in
newsletter that you can send to your own list, bucket loads
of reprint right products worth thousands of dollars,
search engine optimisation reports and much more.

If you hurry you just may be able to grab all this for a
limited special $4.95 one-month trial offer.

Click on the below link and get the full details:
http://www.mymarketinggoldmine.com

As I have mentioned before, there are many similar
resources on the net, but I challenge you to find a better
value, all-in-one internet marketing solution.

If you do, please let me know and I will check it out
myself. If I think you've found a gem, I'll promote it in
this newsletter, using your link!

Ok, that's all for this issue. Next issue we will start to
get into the nuts and bolts, where you'll unearth some
"simple but powerful" methods that you can personally use
to power up your own private "money train".

Until then...

Yours in Success

Dave Isaacs
http://www.profitunity21.com

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David Isaacs is the editor of the "Your Journey to
Success" newsletter, where even if you only went to school
to eat your lunch, we can show you how to really succeed
online... so you can live your dreams now!
Subscribe at freedom@respond-to-it.com
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>>>>> Welcome to New Subscribers <<<<<
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I would like to extend a warm and special welcome to our
new "Your Journey to Freedom" subscribers.

If you would like to read any of our past issues you can
view them online at:
http://www.profitunity21.com/ezine/archives

If you're looking for strategies, tips or ideas on how to
start an internet business or to gain the most from your
existing business, then I honestly believe that I can help
you.

I continually draw on my own internet marketing
experiences (the good, the bad and the ugly) that I have
learned from creating and running my own online businesses
to provide valuable information to help you succeed in your
own business.

I hope you enjoy the show. If you don't, I strongly urge
you to please let me know how I could better meet your
needs by sending me your suggestions.

Comment on articles we've run in the newsletter, give us
your thoughts on changes or your ad testing results or
questions relating to your business, etc. In other words,
just talk to us about what you think we need to do to
improve the newsletter.

Be sure to include your website address too, because if we
use your comments in a future issue of the newsletter,
we'll thank you by posting your address so that you can get
additional free traffic to your site!

Email your questions or replies to
ezine@profitunity21.com?subject=Feedback-Loop

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>>>>>Tips and Resources <<<<<
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This week's tip is courtesy of The Search Engine Facts
Newsletter.
"Copyright by Axandra.com. Web site promotion software."

Split Your Pages to Increase Your Search Engine Rankings

Search engines try to determine the individual topics of
your web pages. If you have too many subjects on a single
web page, search engines cannot determine the topic of your
page and your web page is not going to rank highly for any
of the words on your page.

Get higher relevancy and better keyword density...

Using a single subject on a web page increases the
relevancy of the page for a specific keyword. For example,
assume you have a web page describing two topics: camping
axes and camping tents. If your web page contains 500 words
and you mention your keyword "camping axe" five times on
that page, then that keyword appears every 100th word on
average.

Now suppose you split the page into two pages, one for the
keyword "camping axe" and one for the keyword "camping
tent" and both pages have 250 words. The keyword "camping
axe" now appears as every 50th word on average making it
more relevant to the search engine.

In addition, you now have the opportunity to use
individual page titles with distinct keywords in them.

Add depth to your web site...

There's another important aspect concerning search
engines. If you break your pages into smaller pieces, your
web site will comprise more pages. Your web site has more
"depth" and search engines are known to rank web sites
higher that consists of more pages than a three-page web
site.

Please your customers...

Another benefit is that visitors like to read shorter
pieces of text. People cannot read as quickly from a
monitor in comparison to reading hard copy. They complain
of visual fatigue and blurring reading long pages of text
from a computer monitor.

In summary, try to cover only one topic per page. Split
separate topics into their own pages and both your readers
and your search engine rankings will benefit.

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The Tips and Resources section is where each week we will
provide a useful tip or resource that will help you save
time or make money in your business or in your everyday
life. If you have any useful tips or resources that you
would like to share with us, please send them to the
following email address and we will include them in a
future issue.

Don't forget to include you website address, as we will
include this so you can gain free exposure for your site.

Send your tips to:
ezine@profitunity21.com?subject=Tip&Resources

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>>>>>>>>> That's All Folks <<<<<<<<<
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That wraps up this weeks newsletter.

But keep one eye on you inbox for next instalment of our
"living" ecourse. It's time to get your hands dirty in the
trenches where we'll show you how to implement some simple
steps to give you the opportunity start making obscene
amounts of money!

Throughout the week you may receive important messages
that will help you improve your online business... and your
profits!

So remember to keep an eye out for them.

Yours in Success,

Dave Isaacs
http:www.profitunity21.com

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"Your Journey to Freedom" Newsletter, is brought to you by
David Isaacs
mailto:ezine@profitunity21.com
http://www.profitunity21.com

Recommend "Your Journey to Freedom" to your friends. All
subscription requests simply need to be sent to:
mailto:freedom@respond-to-it.com

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>>>>>>>>>> Legal Stuff <<<<<<<<<<
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We accept no responsibility whatsoever for the content,
profitability or legality of any published articles or
advertisements contained within "Your Journey to Freedom".

And, although all of the articles have been selected for
their content, the publishing of such articles within this
newsletter does NOT constitute a recommendation of the
products or services mentioned or advertised within those
articles.

Be responsible! Always do your own Due Diligence before
responding to any offer.

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We respect the privacy of our readers.

We will NEVER supply or sell your personal information to
any Third Party!

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