Increase Sales By Flying Under Your Prospects Radar DefensesYour Journey to Freedom
 

"Your Journey to Freedom" Newsletter #27

Your Journey to Freedom Newsletter Archives:
http://www.profitunity21.com/ezine/archives

Issue #27

Hi Friend,

Once again another week has come and gone. With the
weeks seemingly flying by you need to ask yourself... what
did you do this past week to improve your online business?

Did you increase your knowledge by learning new
information? Did you place any ezine ads to increase your
website exposure? Did you write and submit any new articles
to increase your traffic?

Mark Joyner once said "time is the only thing you can't
get back". Wise words from one of the great online guru's.
Just take a few moments to think about it!

Ok, enough of my words of wisdon for this week. Let's
get down to business :-)

During the week I listened to an interesting audio
broadcast about webiste security and to be honest with you
it scared the pants of me. Having an online presence can be
great but you need to ensure that you also protect yourself
from scum who will do anything they can to make a buck. And
they con't care whether it's legal or not!

I have included this audio link in this weeks Killer
Resources for your information and I strongly urge you to
listen to it and then take the necessary action to ensure
that you are protected.


And don't forget... if you have something to say or have
some useful tips you'd like to share with others, e.mail me
at: ezine@profitunity21.com

Cheers,

Dave and Aaron

--------------- Recommended Resources ---------------

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Would you be prepared to spend $4.95 to download everything
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from the comfort of your own home?

If you're interested you can check out what you get at:
http://www.infinite-revenue.com

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>>>>>>>> Featured Article <<<<<<<<
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Increase Sales By Flying Under Your Prospects' "Radar Defenses"

- by Jim Edwards

(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
=====================================

How do you persuade someone to do what you want them to
do?

A whole world of marketing exists around us trying to do
that every minute of the day. Do you even notice it anymore
or, like your prospects, have you subconsciously set up a
system of "radar defenses" against the daily bombardment of
marketing messages?

Take a minute and count up the advertising methods which
fight for your attention (and money) every day. Just the
basic list includes:

· Yellow page ads

· Newspaper and magazine ads

· Postcards, catalogs, and direct mail circulars in your
"snail mail" box

· Radio pitches interrupting the flow of your favorite songs

· TV ads - about 20 minutes worth per hour now

· Hundreds of storefronts, "mega" malls, and strip malls

· Highway billboards by the thousands

· Circulars hung on your doorknob

· Illegal signs on stop signs and telephone poles

· Legitimate email messages

· Spam email or UCE (unsolicited commercial email)

Just these 11 sources can overwhelm your brain with
marketing messages. Like trapped rats, people develop
defenses against this never-ending onslaught. They throw up
a wall or a "radar defense" that goes into action the minute
they smell a "pitch" or a sales job. Don't blame them. We
all do it!

So how can you get around this psychological wall against
the constant sales and marketing messages? Well, the answer
does NOT lie in hitting people with more frequent and
obnoxious advertising or sly, sneaky tactics. You might get
them to trust you for a minute, but it will backfire in the
long run.

You must do two things instead:

1. First, you must establish credibility for yourself and
your business as an expert.

2. Second, you must reduce their fears about doing business
with you.

Doing these two things will get you past their defenses
and allow you the opportunity to persuade them to buy your
product.

So how do you accomplish these two "simple" things? What
will win someone's attention, raise your credibility, and
lower their fear factor all at the same time? The one-word
answer really applies to most everyone.

Trust!

If a seller can get behind your defenses with information
which makes you trust them, then that credibility will carry
over into a sale much of the time.

How can you get this credibility?

Well, take this next fact as online marketing "gospel,"
for many people have proven its effectiveness.

Fact: Publishing and promoting with free articles gives
you one of the most powerful opportunities available to
tip the buyer's credibility scale in your favor.

How can we prove this works? Quite easily actually.
Take a break from reading this and go check out a
newspaper or magazine for a minute.

Which do you trust more, the ads or the articles? Most
people will choose the articles hands down. Why? Because
the articles don't try to "sell" you anything. Instead, they
hand out useful information for educational or other
practical purposes.

Most of us grew up in a culture which says we can believe
and "trust" what appears in the standard "news" or
"information" format. In other words, if it appears in
print, then we can believe and trust the author.

So go ahead! Use this lifetime of conditioning to your
advantage in selling your products and services!

Very few things will create an atmosphere of trust and
confidence in people as reading one of your articles on a
subject that greatly interests them. It shows you know your
business. It also demonstrates you will do more than just
try to sell them something.

Publishing articles literally lets you fly under their
advertising "radar defenses."

So remember these points when deciding whether or not
to use articles to promote your business:

1. Few things create as much trust and confidence in the
minds of potential customers as reading an article you wrote
on a subject which specifically and intensely interests
them.

2. Articles establish credibility quickly because, right or
wrong, we've all been trained to trust the "news."

3. An article, or series of articles, will differentiate you
from the competition, who bombard people with nothing but
sales messages.

4. Providing content-rich, non-sales-oriented articles will
also help build and solidify your relationship with existing
customers so they give you repeat business.

----

Jim Edwards is a syndicated newspaper columnist and the co-
author of an amazing new ebook, "Turn Words Into Traffic,"
that will teach you how to use free articles to quickly
drive thousands of targeted visitors to your website or
affiliate link!  Turn Words into Traffic

-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-=
Need MORE TRAFFIC to your website or affiliate links?
"Turn Words Into Traffic" reveals the secrets for using
FREE articles to drive Thousands of NEW visitors to your
website or affiliate links... without spending a dime on
advertising! Turn Words into Traffic
-=-=-==-=-=-=-==-=-=-=-=-=-=-=-=-=-=-=-=

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>>>>> Welcome to New Subscribers <<<<<
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I would like to extend a warm and special welcome to our
new "Your Journey to Freedom" subscribers.

If you would like to read any of our past issues you can
view them online at:
http://www.profitunity21.com/ezine/archives

If you're looking for strategies, tips or ideas on how to
start an internet business or to gain the most from your
existing business, then I honestly believe that I can help
you.

I continually draw on my own internet marketing
experiences (the good, the bad and the ugly) that I have
learned from creating and running my own online businesses
to provide valuable information to help you succeed in your
own business.

Comment on articles we've run in the newsletter, give us
your thoughts on changes or your ad testing results or
questions relating to your business, etc. In other words,
just talk to us about what you think we need to do to
improve the newsletter.

Be sure to include your website address too, because if we
use your comments in a future issue of the newsletter,
we'll thank you by posting your address so that you can get
additional free traffic to your site!

Email your questions or replies to
ezine@profitunity21.com?subject=Feedback-Loop

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>>>>>>>> Killer Resources <<<<<<><<<
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

=> Info-Product Myths: 7 Lies That Plague Your
     Business...Whether You Realize It Or Not"

Grab this completely free 48 minute audio presentation
by Jimmy D. Brown and Ryan Deiss. I'll spare you the
details because everything you need to know is already on
the site. But if you're a product developer, eBook author
or information marketer, this is great fr*e*e training from
some marketing gurus.

http://www.InfoProductMyths.com

=> Online Marketing Strategies

A comprehensive list of strategies that explains the
steps you need to take to market your online business and
drive traffic to your site.

The ebook is fr*e*e but it's in .exe format, so sorry
it's only for window users:

http://www.infinite-revenue.com/free/strategies.zip

=> Adware Removal Software

Keystroke programs have the ability to monitor every
single keystroke that you make on your computer. In other
words someone right at this very instant could know
everything about you, including your passwords, your bank
details, your credit details etc.

Jim Edwards recently addressed this serious problem in
his regular "smackdown" audio broadcast and it makes very
interesting listening and provides you details on an
excellent program to check and delete keystoke programs
from your computer.

This is pretty scary stuff and you need to check it out
now to ensure your protected from these scum.

Listen to Jim's broadcast here:
http://www.IGottaTellYou.com/smackdown4-9-04.html

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>>>>>>>> Tips & Techniques <<<<<<<<
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Simple Joint Venture Marketing Formulas!
by Larry Dotson

1) Trade A Percentage Of Your Sales For An Ad
You could ask e-zine publishers to run your ad in return
for a percentage of each sale. They could just join your
affiliate program. The offer is usually more successful if
your product is brand new.

2) Trade Any Ad For An E-zine Ad
You could trade any type of ad for an e-zine ad. It could
be a banner ad, classified ad, graphical ad, links, etc.
You may just have to give them extra ads or incentives
because people usually value e-zines more than web site ads.

3) Trade An E-zine Article For An E-zine Article
You could ask an e-zine publisher to trade articles. This
would give you both new content to publish and cross-
promote each other's businesses in the resource box (ad).

4) Trade A Discount For An E-zine Ad
You could offer the publisher's subscribers a discount on
your product in return for running your ad. Tell the e-zine
publisher this would help keep his subscribers loyal.

5) Trade Consulting For An E-zine Ad
Are you an expert on a particular subject? Offer e-zine
publishers free consulting via e-mail or phone if, in
exchange, they run an ad for you. People will consider this
of huge value because consulting fees can be very expensive.

6) Trade Signature Files With An E-zine Publisher
Offer to trade signature files with an e-zine publisher.
On every e-mail you send out, you'll include his or her
signature file/link underneath yours and vice versa. So
when the e-zine publisher sends out the e-zine, your
signature file/link (ad) would be included in it.

10,000 Sales Letter Words, Phrases & Templates!
http://www.ldpublishing.com/

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>>>>>>>>> That's a Wrap <<<<<<<<<
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That wraps up another week's newsletter.

From time to time we will send you important updates
that will provide information that has the potential to
greatly improve your online business... and of course your
profits!

Some of these updates will recommend products that will
require you to part with some of your hard earned cash.
But in order to create a successful online business you
will need to spend some money to obtain valuable resources
you'll need along the way.

However, you can rest assured that we will only ever
recommend products that we consider to be of HIGH value and
will provide indisputably benefits to help you grow your
business... that's our guarantee!

That's all for this week...

Yours in Success,

Dave Isaacs and Aaron Leighton
http://www.infinite-revenue.com
http://www.digital-info-products.com
http://www.profitunity21.com

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"Your Journey to Freedom" Newsletter, is brought to you by
David Isaacs
ezine@profitunity21.com
http://www.profitunity21.com

Recommend "Your Journey to Freedom" to your friends. All
subscription requests simply need to be sent to:
mailto:freedom@respond-to-it.com

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
>>>>>>>>>> Legal Stuff <<<<<<<<<<
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

We accept no responsibility whatsoever for the content,
profitability or legality of any published articles or
advertisements contained within "Your Journey to Freedom".

And, although all of the articles have been selected for
their content, the publishing of such articles within this
newsletter does NOT constitute a recommendation of the
products or services mentioned or advertised within those
articles.

Be responsible! Always do your own Due Diligence before
responding to any offer.

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We respect the privacy of our readers.

We will NEVER supply or sell your personal information to
any Third Party!

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

This email contains commercial content.

My contact details are:

David Isaacs
4 Eighth Street, Home Hill, Qld 4806, Australia
mailto:david@profitunity21.com

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