"Your Journey to Freedom" Newsletter #28

Your Journey to Freedom Newsletter Archives:
http://www.profitunity21.com/ezine/archives

Hi Friend,

Before we get started can we ask you a quick question?

Did you listen to the audio message from Jim Edwards'
Smackdown broadcast that was included in the Killer
Resources section in last weeks issue?

If you didn't then we strongly urge you to do so NOW!
We've included the details in this weeks Killer Resources
again for your info.

Once you've done this, download the fr*e*e trial
version of Spy Sweeper. It won't cost you a cent and you'll
be able to check out what creepy crawlies you have hiding
in your computer that are tracking and spying on your
every move. The download details are also contained in the
Killer Resources section.

We thought we run a pretty tight ship when it came to
protecting our computer from hackers and scumbags, but
when we scanned our PC using Spy Sweeper we were down right
flabbergasted. We found no less than 28 separate spyware
applications hiding in the depths of our files.

We then scanned our system again yesterday and another 30
spyware applications were found. So it's important that you
check your PC on a regular basis.

Trust us, no-one is immune from this kind of attack so
you need to download the fr*e* trial to check out your
system. You may be surprised at what you find.

Anyway we've rambled on for far too long, back to what's
in this weeks issue.

In this weeks issue, professional web designer
Steve Nash shows you 3 super tips that explain, in some
detail, how to get the most from your website, including 6
strategies you can use to promote your site.

If you're looking for ways to increase your online
sales, then the Tips and Techniques section has got you
covered. It's a little different to what we normally have,
but it's an excellent read and we just had to include it
in this weeks issue.

And don't forget... if you have something to say or have
some useful tips you'd like to share with others, e.mail me
at: ezine@profitunity21.com

Cheers,

Dave and Aaron

--------------- Recommended Resources ---------------

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Would you be prepared to spend $4.95 to download everything
you could possible need to earn a full time living online
from the comfort of your own home?

If you're interested you can check out what you get at:
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>>>>>>>> Featured Article <<<<<<<<
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3 Super-tips To Build, Promote And Profit More From Your Website!

- by Steve Nash

(c) Steve Nash - All Rights reserved
http://www.anyonecansellonline.com
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Are you happy with your website? (Does your business even
have one?)

Does it 'perform' as well as you'd like?

I'm a professional web designer and I always try to
influence the design of a client site with the following
three so-called super-tips. If I apply these tips to a new
(or existing) site, I always feel that the site will
'deliver' much more.

So here are three super-tips, to help anyone get the most
from their website:

(1) Make sure your website has a Most Wanted Response
(2) Use these six strategies to promote your website...
(3) Build trust in you and your website

Tip (1) Make sure your website has a Most Wanted Response

"What do you mean by most wanted response?"

Well, do you know what the main purpose of your website is?

- Does your site sell goods? Then which items do you most
want to sell?

- Does your site offer content, supported by affiliate
programs? Which affiliate programs do you most want to
promote.

- Does your site simply operate a newsletter or ezine? Then
do you make it easy for people to subscribe, from any page
on your website?

What is the 'point' of your website?

Dr Ken Evoy introduced the concept of Most Wanted Response
(MWR) in his ebook called: Make Your Site Sell. In his
words, "MWR is what you most want your visitor to do after
reviewing your content. It should always:

· be reasonable
· be measurable
· be a good fit
· qualify your visitor "

Tip (2) Use these six strategies to promote your website...

I think you should employ some (or all) of the following
six strategies if you want to successfully promote your
website:

Strategy 1: SUBMIT to search engines and directories
Strategy 2: BID at pay per click search engines
Strategy 3: SPREAD word of mouth
Strategy 4: PUBLISH a newsletter
Strategy 5: KNOW your visitor
Strategy 6: CONTINUE to learn more...!

I'll explain a little bit more about a few of the strategies
below.

* Strategy 1: SUBMIT to search engines and directories

As you may know, you do not need to submit your site to
10,000 search engines. Simply make sure you get your site
listed on major search engines like Google. This link
contains 'add your site' links to major search engines like
Google. Use it.
http://www.howipromotemywebsite.com/bin/ap.pl?site-submit

* Strategy 2: BID at pay per click search engines

You must have heard about pay-per-click search engines like
Overture, Espotting and Google AdWords.

Pay per click search engines can deliver guaranteed traffic
to your site at pennies per click. To learn more about using
pay-per-click search engines (which ones are worth bothering
with, etc.) read my article called 'Pay Per Click To
Guarantee Targeted Traffic!'
http://www.howipromotemywebsite.com/bin/ap.pl?pay-per-click

* Strategy 6: CONTINUE to learn more...!

No groaning, please - it's vital that you keep on learning
about new ways to promote your website. Quite simply, you
must always continue to learn.

These resources can help your 'quest to keep abreast':
· http://www.sitepoint.com
. http://www.iboost.com
. http://www.apromotionguide.com

Tip (3) Build trust in you and your website

So you want to sell online?

Well it isn't that easy, I'm afraid.

One of the first things you must do online is to get people
to trust you and your online business. And there are a
variety of methods of doing this. I'll cover one method
here:

- Offer invaluable (and relevant) information,
free, via repeat contact if at all possible.

Or in other words, offer a free ebook, e-mail course or
article (a bit like the one you're reading right now ;-) ).

Here's an example

http://www.cheap-dvd-players-uk.co.uk/buying-guide.html

This is one of my affiliate mini-sites. Usually visitors
take a quick look at the site and then head off to the main
merchant site (in this case Amazon).

So I offer a brief guide to buying a DVD player online, in
the hope that I can build a little bit of trust in my site,
and collect my site visitors' e-mail addresses (that I may
be able to use in the future, when they have long since
forgotten my mini-site).

When done properly, offering valuable freebies can be
powerful stuff.

(Just ask Harvey Segal of Supertips.com, who bases much of
his online business on providing invaluable freebies like
this - http://www.anyonecansellonline.com/supertips.shtml)

I've talked enough.

Hopefully, you can use the three super-tips in this
article(*) to boost the performance of your site. Or I may
have given you some extra ideas for your next (or first)
site!

Either way, thanks for reading and good luck

(*) Note: this article is an extract from my ebook: "3
Super-tactics I'd Tell *Anyone* - Yes, Even My Mum! - To
Successfully Build, Promote And Profit From Their Website!"

It contains more examples, more links and more ideas to help
you, and is available, free, by visiting
http://www.wise-buys.info/bonus.shtml

© Copyright 2002-2003 Steve Nash. All Rights Reserved.

-------------------------------------------------------
STEVE NASH is the author of many popular articles aimed at
webmasters, affiliates, even complete beginners. Read them
here! http://www.wise-buys.info/webmaster-articles.html

HIS BEST TIP? Use Site Build It! to develop a profitable
business online! Learn more, here! http://site-buildit.com
-------------------------------------------------------

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>>>>> Welcome to New Subscribers <<<<<
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I would like to extend a warm and special welcome to our
new "Your Journey to Freedom" subscribers.

If you would like to read any of our past issues you can
view them online at:
http://www.profitunity21.com/ezine/archives

If you're looking for strategies, tips or ideas on how to
start an internet business or to gain the most from your
existing business, then I honestly believe that I can help
you.

I continually draw on my own internet marketing
experiences (the good, the bad and the ugly) that I have
learned from creating and running my own online businesses
to provide valuable information to help you succeed in your
own business.

Comment on articles we've run in the newsletter, give us
your thoughts on changes or your ad testing results or
questions relating to your business, etc. In other words,
just talk to us about what you think we need to do to
improve the newsletter.

Be sure to include your website address too, because if we
use your comments in a future issue of the newsletter,
we'll thank you by posting your address so that you can get
additional free traffic to your site!

Email your questions or replies to
ezine@profitunity21.com?subject=Feedback-Loop

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>>>>>>>> Killer Resources <<<<<<><<<
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

=> Viral Marketing Contest

This is a very unique viral contest with over $16,000 in
prizes. it's an excellent way to get other people to build
your list for you and earn cas*h at the same time by just
referring people to your site.

http://www.infinite-revenue.com/contest.htm

=> Smackdown Audio Broadcast

Keystroke programs have the ability to monitor every
single keystroke that you make on your computer. In other
words someone right at this very instant could know
everything about you, including your passwords, your bank
details, your credit details etc.

Jim Edwards recently addressed this serious problem in
his regular "smackdown" audio broadcast and it makes very
interesting listening.

This is pretty scary stuff and you need to check it out
now to ensure you're protected from these scumbags.

Listen to Jim's broadcast here:
http://www.IGottaTellYou.com/smackdown4-9-04.html

=> Spy Sweeper

A software application that effectively and safely
detects and removes spyware from your PC to protect you
from identity theft, browser hijackers, hackers, keyloggers
and Trojans. A free fully functional trial download is
available for you to test and evaluate for yourself.

Once your trial is complete it costs $29.95 to upgrade
to the full verison. But that's your decision.

Download either your free or full vesions from
the below link:
http://www.webroot.com/wb/products/spysweeper/index.php

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>>>>>>>> Tips & Techniques <<<<<<<<
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5 Exceptional Bonuses That Will Increase Your Online Sales!

Do bonuses really work?

At least once a week we get asked about the common
approach to offering bonuses - has this technique
been overused?

My answer is always the same...

Crappy, freely available, 3rd party bonuses are
definitely overused and have become quite ineffective.

Bonuses that are different, relevant and of high
perceived value will often double or even triple your
sales - It has happened to me.

WHY BONUSES WORK

Since the beginning of time, bonuses have been used by
advertisers to entice users to make a buying decision.

Bottom line is, they do work and here's why...

We make buying decisions based on emotions, you've no
doubt heard that statement before.

However, being rational, thinking and logical humans,
we also must justify our decision to buy we do that by
convincing ourselves there is enough value to justify our
emotional decision.

You read a sales letter, are intrigued by the headline.
Your attention is kept through the first paragraph and
you decide that you want the product or service based on
benefit statements you relate to.

Now, you check the price - and it's somewhat higher than
you anticipated.

Buyer's won't usually give up at this point.

They will actually attempt a value calculation by re-
looking at what they get.

That's where your bonuses can make a big difference -
they either justify the cost and click your order button,
or they are gone forever.

5 EFFECTIVE BONUSES YOU CAN USE

It used to be you could throw just about anything into
your offer and it would increase your response rate.

Not today though, today's customers look closely at the
benefit they will get from their bonuses.

Select the right combination and you can still easily
double or even triple your response rate.

So what can you bundle that will provide value for your
customers WITHOUT taking months to create?

Here are 5 power-packed bonus ideas to increase your
sales:

1. Work Sheet or Checklist.

This is one of our favorites, we've had terrific
feedback using checklists in the past - some of which could
have been sold on their own. If you have a product that
explains a series of steps, processes, techniques or
strategies to your customers, then pulling those into a
checklist can be extremely simple and effective.

Use Microsoft Word's ability to insert a square symbol
and a check mark - you will find both under the "Webdings"
symbol options.

Checklists are also wonderful bonuses to use for tele
seminars, coaching sessions, consulting services, seminars
and other educational opportunities.

2. Short Summary.

You're ebook, audio or video may be 100's
of pages long. Summarize the key points into 3-5 pages
and you will have created a high-value bonus without
having to create additional content.

3. Audio or Video clip.

Use a related audio clip to help communicate your point,
cover a case study or example that is related to your
ebook.

Interviews are a great way to quickly generate high-value
bonuses. A 15-20 minute telephone interview will give you
a 1-2 Meg audio file that can prove very valuable to your
customer base - as long as it is directly related to your
content.

Assume your ebook topic is exotic travel. Find a few
people who have travelled to exotic locations and request
a few minutes of their time to answer some questions over
the phone.

If you need more information on recording telephone
interviews - you can download our complimentary special
report here:

http://www.infoproductcreator.com/freereportdown.html

4. Software

You are selling an eBook on how to make it big in the
stock market. Imagine if you could bundle bonus software
that makes it simpler and quicker to apply your techniques.

Software has a high perceived value.

You can find tons of free or trial software at sites
such as http://www.download.com (Select "Advanced Search"
link in upper right hand corner and select different
license options in drop down list),
http://download-soft.com/ or http://www.50download.com/

Another option is to hire a developer through
http://www.elance.com or http://www.freelance.com to
create a simple software application you can offer as
a bonus.

5. Bundled service

I've had great success bundling relevant services with
my products. For example, if you order "Ultimate
Information Entrepreneur's Success Package" -
http://www.infoproductcreator.com you will not only get an
incredible package for creating your own income-generating
infoproducts, but you get a complimentary 20-minute
consultation with a top copywriter online.

Makes sense right?

You are creating a product to sell online, you will
need to create a highly effective website.

Think beyond the specific problem/problems you are
solving for your customer. What ELSE will they need solved?

Match that need up with a service professional and you
have a very high-value bonus.

Most service professionals offer some form of gratis
trial, that's what you can offer to your customers.

MAKE YOUR BONUS STAND OUT!

The final point on effectively using bonuses to enhance
your sales is to stand out from the crowd.

What is everyone else doing - offering some crappy,
resell rights, largely useless eBook.

The perceived value of such bonuses are less than zero -
meaning they can HURT your sales more than help them.

Create a high-value bonus, and you will see immediate
positive results on your sales and profits.

--------------------------------------------------
Jeff Smith is dedicated to helping you turn your knowledge
into highly desirable, hot selling information-based
products (eBooks, booklets, seminars, courses, etc...)
Through his highly acclaimed site:
http://www.highertrustmarketing.com you will find exactly
what it takes to create and market high-profit infoproducts.
--------------------------------------------------

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>>>>>>>>> That's a Wrap <<<<<<<<<
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That wraps up another week's newsletter.

From time to time we will send you important updates
that will provide information that has the potential to
greatly improve your online business... and of course your
profits!

Some of these updates will recommend products that will
require you to part with some of your hard earned cash.
But in order to create a successful online business you
will need to spend some money to obtain valuable resources
you'll need along the way.

However, you can rest assured that we will only ever
recommend products that we consider to be of HIGH value and
will provide indisputably benefits to help you grow your
business... that's our guarantee!

That's all for this week...

Yours in Success,

Dave Isaacs and Aaron Leighton
http://www.infinite-revenue.com
http://www.digital-info-products.com
http://www.profitunity21.com


http://www.instant-turnkey-businesses.com

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"Your Journey to Freedom" Newsletter, is brought to you by
David Isaacs
ezine@profitunity21.com
http://www.profitunity21.com

Recommend "Your Journey to Freedom" to your friends. All
subscription requests simply need to be sent to:
mailto:freedom@respond-to-it.com

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>>>>>>>>>> Legal Stuff <<<<<<<<<<
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We accept no responsibility whatsoever for the content,
profitability or legality of any published articles or
advertisements contained within "Your Journey to Freedom".

And, although all of the articles have been selected for
their content, the publishing of such articles within this
newsletter does NOT constitute a recommendation of the
products or services mentioned or advertised within those
articles.

Be responsible! Always do your own Due Diligence before
responding to any offer.

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We respect the privacy of our readers.

We will NEVER supply or sell your personal information to
any Third Party!

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This email contains commercial content.

My contact details are:

David Isaacs
4 Eighth Street, Home Hill, Qld 4806, Australia
mailto:david@profitunity21.com

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