"Your Journey to Freedom" Newsletter #30

Your Journey to Freedom Newsletter Archives:
http://www.profitunity21.com/ezine/archives

Hi Friend,

Happy Mothers Day to all the moms out there who celebrated
it. As we say 'downunder', "ya bloods worth bottlin".

This is a very special day to everyone, not just moms (mum
or ol' chook in some countries <grin>). So if you are a
mother or spent time with your mom, then we hope you had a
special day.

To celebrate "Mothers Day" we have decided to offer an
extra special bonus to a program that has our #1
recommendation for 2004. This is an extremely limited
offer and we will be heavily promoting this program very
shortly. So if you choose to go with us on this one, you
need to act fast!

Check out the full details here:
http://www.infinite-revenue.com/1cellnet-special.htm

Ok... let's get on with the show.

Are you driving visitors to your website, yet still not
making any real sales? Well there are basically two reasons
for this. The first, and most obvious, is that your
visitors may not be targeted to your products or services.

If this is the case then you need to review where your
traffic is coming. Check out the Tips and Techniques
section for some tips on how you can get more targeted
click throughs to your site.

But if you've got targeted visitors and still not making
sales, then there's a good chance it's your website sales
copy that's letting you down. This is not an uncommon
problem and if it is affecting your business then you need
to check out todays Feature Article for some tips.

And don't forget... if you have something to say or have
some useful tips you'd like to share with others, e.mail me
at: ezine@profitunity21.com

Cheers,

Dave and Aaron

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>>>>>>>> Featured Article <<<<<<<<
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3 Tips For Writing Content That Will Make You Sales

Content is king. Without content your website is an empty
shell, a skeleton with no flesh, an empty vessel. Content
can redeem the worst designed website. The right content
can make your phone ring off the hook and flood your inbox
with people wanting your product or service.

Content is the most important ingredient in the recipe for
your website's success. If you have engrossing, valuable
and relevant content you are onto a winner..

Tip 1 - Keep It Customer-Focused - What You Like Is
Irrelevant

I land on the homepage. I want to buy a bathroom from this
company. I want to know what bathrooms they have available.
I want to know how much it will cost, when they can
deliver, if they have any special offers and what their
previous customers have said about them. Instead, upon
landing on the homepage I get the following all-time
classic;

"Welcome to ABC Bathrooms. Our company was formed in 1985.
Our Managing Director John set up the company at the age of
25 after spending thirty years in the position of.."

Who cares?! I want to know exactly what you sell and how
much it will cost me. I have 10 spare minutes today to find
this information out and if I don't see it on your site in
a few seconds I will click off to your competitors so don't
bore me with the life story of your managing director. I do
not care. Give me content that I like - not what you THINK
I would like. Key difference.

Tip 2 - Sell Benefits, Not Features

Potential customers do not want to know how your product
was built, how old the production manager is or what colour
the wallpaper is in the production plant - they want to
know how buying it will enrich their lives. They want to
see evidence for the benefits of owning your product or
using your service. People don't buy things - they buy
benefits and they buy feelings.

People buying a Ferrari are not buying a mode of transport
they are buying prestige, luxury, envy, success - they are
buying a symbol, a way of life.

Think about your product or service from a customer's
point of view - what are the real, measurable and provable
benefits to them of buying from you? Include these over and
over in your content and it will bring more sales for you.
Don't be afraid of blowing your own trumpet - stick the
benefits right on the homepage for a start!

Tip 3 - Include Calls To Action - Everywhere!

Excellent - you've written killer content and people are
coming back to your website time and again for the
information. Your traffic figures are shooting through the
roof. It's brilliant! You can't believe you've cracked it.
And then you look at the number of orders placed last week -
zero. Oh. What happened there?

Better to have one person visiting your site each month
who actually places an order or produces a sales lead
rather than have 1000 people who do neither.

If you don't have clear benefit-focused calls to action
peppered throughout your content people will not get in
touch with you or place that all-important order. You hook
them in with the winning content and then you offer them
more information vial email or a free quotation if they
phone you - anything!

You must have calls to action present throughout your site
- combine this with the other two tips and you are on the
way to having content that actually makes you sales.

Mike Cheney
www.magnet4web.com

You can get free access to lots more of my articles plus a
FREE Special Report "How To Turn Your Website Into A
Customer Magnet" worth a value of £47 ($85) here:
http://www.magnet4web.com/website_services/?page=freeguide

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>>>>> Welcome to New Subscribers <<<<<
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

I would like to extend a warm and special welcome to our
new "Your Journey to Freedom" subscribers.

If you would like to read any of our past issues you can
view them online at:
http://www.profitunity21.com/ezine/archives

If you're looking for strategies, tips or ideas on how to
start an internet business or to gain the most from your
existing business, then I honestly believe that I can help
you.

I continually draw on my own internet marketing
experiences (the good, the bad and the ugly) that I have
learned from creating and running my own online businesses
to provide valuable information to help you succeed in your
own business.

Comment on articles we've run in the newsletter, give us
your thoughts on changes or your ad testing results or
questions relating to your business, etc. In other words,
just talk to us about what you think we need to do to
improve the newsletter.

Be sure to include your website address too, because if we
use your comments in a future issue of the newsletter,
we'll thank you by posting your address so that you can get
additional free traffic to your site!

Email your questions or replies to
ezine@profitunity21.com?subject=Feedback-Loop

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>>>>>>>> Killer Resources <<<<<<><<<
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=> 1000 Website Tools

This site provides hundreds of great resources for
Webmasters to help build, maintain and promote web sites.
http://www.1000websitetools.com

=> Spyware Blaster

Browser hackers can embed something into your system,
called spyware which can cause havoc with your system and
programs. This is a program that prevents spyware, or any
other embedding from ever becoming installed on your
computer.

If there is already some on your machine, it will clear it
immediately and stop any futher cookies or embeddings
occuring. An absolute must.

Found at http://www.tudogs.com/security.php

=> Profit Plan

A totally unique opportunity where you either make a
profit TODAY or you get personal guru coaching till you do!

It's a deck of a promise, but it works. This is probably
the ONLY site on the Internet where you can get personal
coaching from not one, but TWO top marketers!

If you're new to the internet and no matter what you do
you just can't seem to make money, then this is an
excellent low cost guaranteed way to get started.
http://www.pr-pl.com/a.php?Xl1

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>>>>>>>> Tips & Techniques <<<<<<<<
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Headlines That Pull Orders - Learn How!

What is it, that is easy to implement, cost effective, and
does not require a complete overhaul of your marketing
efforts; that will sky rocket your sales, and give you a
professional edge INSTANTLY?

What can you do that will immediately increase your sales
and gain your customers confidence within seconds?

It's all in your HEADLINE!

"Don't think that those millions will read your (entire)
ads to find out if your product interests them. They will
decide by a glance - by your headline..." Scientific
Advertising - Claude Hopkins

Those first few words, strategically pieced together, that
reside at the top of your sales letter, on the home page of
your website, on your letter head, will always MAKE OR
BREAK YOU!

Follow these simple tricks for headline creation and you
will have HEADLINES THAT PULL ORDERS!

1. DO NOT focus on what your product IS.

Your headline should only consist of words that tell the
potential customer WHAT'S IN IN FOR THEM!

For example do not say: "Acme Home Business Sells House
Hold Goods". DO SAY: "How to earn $1000 a day working your
own business in the comfort of your own home"

The second headline gets your attention doesn't it?

2. Be specific. Use numbers and time durations.

DO NOT say: "Lose weight with our great product", (even
though this headline does state what is in it for the
client).

DO SAY: "Lose up to 10 pounds in two weeks with our great
product"

3. Save your junk mail!

Seriously. I get, all the time, mail telling me about products
that will do amazing things for me.

The advertisements that get my attention get saved.

I can simply replace the words with my own products and use
these adverts as tools to expand my imagination and
creativity.

Headline creation is the most important part of your
advertisement. Practice and keep track of what is effective
- you will see a pattern and begin to know instinctively
what works and what does not.

4. Go to my website http://www.simplesteps2success.biz and
request your free copy of Yanik Silvers "7 Psychological
Triggers to Maximize Sales".

This ebook will further help your search of great sales
triggers and
techniques.

The ebook if totally free, no purchase necessary, just for
visiting my site. Enjoy the free ebook and HERE'S TO YOUR
SUCCESS!

===========================================

About the author: Terah J Logan has been marketing and
successfully selling products online for over 8 years.
Visit www.simplesteps2success.biz for up-to-date marketing
products, ideas, and free downloads to assist your
marketing efforts.

Simple Steps 2 Success is an online resource for Internet
Marketers to gain valuable knowledge regarding new (and not
so new but still around) marketing products. Find out
what's HOT and what's NOT by visiting
www.simplesteps2succes.biz
===========================================

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>>>>>>>>> That's a Wrap <<<<<<<<<
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Just a reminder to check out our "Mothers Day" special
offer for our #1 recommendation for 2004. If you want to be
on our team you need to act fast so you don't miss out. You
can check out this great opportunity at:
http://www.infinite-revenue.com/1cellnet-special.htm

Some of these updates will recommend products that will
require you to part with some of your hard earned cash.
But in order to create a successful online business you
will need to spend some money to obtain valuable resources
you'll need along the way.

However, you can rest assured that we will only ever
recommend products that we consider to be of HIGH value and
will provide indisputably benefits to help you grow your
business... that's our guarantee!

That's all for this week...

Yours in Success,

Dave Isaacs and Aaron Leighton
http://www.infinite-revenue.com
http://www.digital-info-products.com
http://www.profitunity21.com
http://www.instant-turnkey-businesses.com