"Your Journey to Freedom" Newsletter #31

Your Journey to Freedom Newsletter Archives:
http://www.profitunity21.com/ezine/archives

Hi Friend,

Dave and Aaron here with Issue #31 of the
"Your Journey to Freedom" newsletter.

Before you get too involved in this weeks newsletter we
just want to let you know that we are currently finalizing
a VERY special subscribers only offer. This should be
ready sometime this week and you don't want to miss it.
So keep your eyes peeled on your inbox.

In the past we have mentioned the importance of testing
and monitoring the results of your marketing campaigns
to create a successful business.

Testing extends not only your marketing campaigns, but
also any other activity associated with your business...
including your newsletter.

So this week we begin some of our own testing by
reformatting the newsletter. We continue to provide
the same useful and valuable information. We've just
re-arranged this information to what we believe will
better suit your needs.

But of course you have the final say. So please let us
know what you think by emailing us at:
ezine@profitunity21.com

Ok, enough of the chit chat. Let's get the ball rolling.

Here are some great resources that we have found that
should be of interest to you for the benefit of your
business:

=> Nichebot

Nichebot is a free tool that you can use to carry
out quick research into whether the niche topic you're
targeting will be profitable and worth pursuing.

All you need to do is simply type in your selected keyword
phrase and you will see the number of searches for that
phrase in the last 60 days, as well as the estimated number
of competing websites in Google related to that phrase.

http://www.nichebot.com

=> Microsoft Adopts Whitelisting Anti-Spam Tech

Hotmail has adopted IronPort's whitelisting email service.
Basically this requires bulk emailers to pay a "bond" in
order to guarantee that they will abide by email practices
set out by IronPort. The cash deposit may be as high as
$20,000 to receive guaranteed delivery of emails.

Is this the sign of things to come? You can read Reuters
report here:

http://tinyurl.com/2jne3

=> Box Shot Maker

Scott's Box Shot Maker program is a unique marketing
tool and image editing software that creates a virtual
'box' for your product. It includes simple easy to follow
instructions and is ideal if you're creating your own
product or looking to create an ecover box.

In fact if you've read Ewen Chia's"Resale Rights
Secrets" and want to follow the advice given by many of
the authors, this program is perfect for revitalizing older
or existing products.

And the best thing is that it's free..

http://www.boxshotmaker.com

Just be aware that this is not an all-inclusive program
and you will need to have your own logo or images to create
your box.

To refresh your memory how you can get over $9,700 worth
of resale rights products, check out "Resale Rights
Secrets" here:

http://www.infinite-revenue.com/rrs

=> Million Dollar Ideas

A free pdf report that provides some excellent ideas and
if you're looking to get started with your own niche, then
this is Well worth the read:

http://www.profitunity21.com/free/ideas.pdf

--------------- Recommended Resources ---------------

Over $1,000 in Products and Services for Only $4.95

Would you be prepared to spend $4.95 to download everything
you could possible need to earn a full time living online
from the comfort of your own home?

If you're interested you can check out what you get at:
http://www.infinite-revenue.com

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>>>>>>>> Featured Article <<<<<<<<
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10 Essential Steps to Developing a Successful E-Mail
Marketing Campaign

Copyright 2004 Fabian Lim

Developing and executing a successful e-mail marketing
campaign is becoming more challenging. The Spa' problem
isn't improving and laws are tightening their grip on
e-mail marketing.

So, you need to carefully develop your e-mail marketing
campaign with great care.

Here are 10 steps you can use to develop a successful
e-mail marketing campaign:

Step #1 - Define the purpose of your e-mail campaign

Whilst this step may seem pretty obvious, you will be
surprised at how many e-mail marketing campaigns are
carried out without a clear purpose or goal.

This is especially prevalent with online newsletters or
ezines - many don't provide the reader any valuable or
useful information.

So, start your e-mail campaign right - by first defining
a clear purpose or goal.

Step #2 - Develop a clear call to action

A call to action is a specific set of instruction(s)
contained within the e-mail with the sole purpose of
leading the reader to take a specific action.

With the introduction of the CAN-Spam act and advancement
in Spam filter technology, it is difficult enough these
days to get your e-mail pass Spam filters, yet alone opened
and finally read.

It would be a sheer waste of time for both your reader and
yourself if you didn't create a clear call to action in
your e-mail.

Step #3 - Personalize your e-mail message

Use your full name in the From: field rather than your
company's name.

And use your recipient's name in the subject line.

This will increase the "open rate" of your e-mail (The
"open rate" is the percentage of e-mails opened against
e-mails successfully delivered), because recipients will
more likely open and read e-mails from people they
recognize.

Personalization will also reduce the probability of the
e-mail being mistaken as Spam.

Step #4 - Develop an interesting subject line

It's true.

First impressions DO count in e-mail marketing!

If you have an important e-mail you want your reader to
open and read, you need to develop an interesting subject
line to woo your readers attention.

The reason's really simple.

If your subject line does not appeal to the reader, your
e-mail will not get opened and your e-mail campaign will
fail miserably.

And remember not to exceed 40 characters when developing
your subject line.

Step #5 - Remind your subscribers where and when they
opted-in

If you do not e-mail your subscribers very often, say once
every fortnight, it would be good to remind them where and
when they opted-in, right at the top of your e-mail.

In e-mail marketing, the popular axiom, "Out of Sight, Out
of Mind" bears much truth.

Don't expect your subscribers to remember where and when
they opted-in to receive information from you if you're
not in frequent contact with them.

If they can't recall when they opted-in to your list and
you fail remind them - don't be surprised if they scream
"Spam"!

Step #6 - Provide an unsubscribe link

In e-mail marketing, you should never ever hold anyone
hostage.

You'd rather settle for happy unsubscribers than angry
subscribers, right?

So, provide your readers with an easy and convenient
method to unsubscribe.

They'll sleep more soundly at night and so will you.

Step # 7 - Check and test your e-mail

You've spent a great deal of time crafting your e-mail.

So it is a good practice to check through your e-mail to
make sure you do not overlook the following:

1) Spell check your e-mail
2) Spam check your e-mail
3) Test all e-mail links
4) Double-check mail merge codes (if any)
e.g. $first name$ vs {FIRSTNAME} (especially if you're
sending out the same e-mail using different
autoresponder software)

Step #8 - Use fixed-pitch font and proper formatting

Use a fixed-pitch font like Courier and perform a hard
carriage return at the end of each line at 60 characters
to avoid formatting problems.

Step #9 - Track all e-mail links

This is an often over-looked step. Tracking your e-mail
links will allow you to gain valuable insights and
discover what works and what doesn't.

Use the tracking information to refine your future e-mail
marketing campaigns.

Step #10 - KISS (Keep It Simple and Short)

Lastly, keep your e-mails simple and short.

The more e-mail content you create, the higher the chance
of triggering the Spam filters.

If possible, use e-mail marketing to Pre-Sell, not Sell.

Follow these 10 steps in your next e-mail marketing
campaign and watch your campaign results skyrocket!

About the Author:

==============================
Fabian Lim is a Management & Internet marketing
Consultant. He helps organizations and individuals succeed
online. He is also editor and publisher of "BizSuccess
Tips", a No Hype, No B.S. internet marketing newsletter.
Visit his website at http://www.BizSuccessonline.com
==============================

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>>>>> Welcome to New Subscribers <<<<<
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I would like to extend a warm and special welcome to our
new "Your Journey to Freedom" subscribers.

If you would like to read any of our past issues you can
view them online at:
http://www.profitunity21.com/ezine/archives

If you're looking for strategies, tips or ideas on how to
start an internet business or to gain the most from your
existing business, then I honestly believe that I can help
you.

I continually draw on my own internet marketing
experiences (the good, the bad and the ugly) that I have
learned from creating and running my own online businesses
to provide valuable information to help you succeed in your
own business.

Comment on articles we've run in the newsletter, give us
your thoughts on changes or your ad testing results or
questions relating to your business, etc. In other words,
just talk to us about what you think we need to do to
improve the newsletter.

Be sure to include your website address too, because if we
use your comments in a future issue of the newsletter,
we'll thank you by posting your address so that you can get
additional free traffic to your site!

Email your questions or replies to
ezine@profitunity21.com?subject=Feedback-Loop

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>>>>>>>> Tips & Techniques <<<<<<<<
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Here are three seriously important tips to improve your
online business:

1. GET PEOPLE'S ATTENTION!

Do you have a very important selling point you want people
to read? Here are 15 ways to start your sentence...

Look here!
Hey!
Stop!
Pay close attention!
Now listen closely!
Listen closely:
Here's a secret:
I'm Angry!
Don't miss a word of this...
Listen to me,
Warning!
Top Secret Information:
Stop!
Here's my confession...
Listen!
Forget everything and listen,
Beware!
I have a problem...
I'm ready to EXPLODE!
Get over here and listen to this!
Pull up a chair and hear me out:
Turn off the phone and listen!

2. Work your niche.

If you want to create a book-selling site, then focus on a
specific mark 'et such as pets, pottery, origami, whatever.
If you run a search engine, focus on a niche. Don't try to
compete with Yahoo. If you're selling ebooks - "niche it",
don't produce a book that is all things to all people.

3. Base your plan on reality.

It may sound like a good idea to set up a Web site that
is constantly updated and is always current. The big
corporations can succeed at this because they have
buildings full of site designers and programmers. If you
want a site that updates constantly, create it to work
with an automated updating program (like news streaming)
or with a support system such as a discussion group where
hundreds of people can post current content for you.

---------------------------
Learn the big secret and start making a profit
today... guaranteed!

http://www.pr-pl.com/a.php?Xl1

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>>>>>>>>> That's a Wrap <<<<<<<<<
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That wraps up another week's newsletter.

Remember to keep an eye on your inbox for a VERY special
subscribers offer that we will be releasing this week.

We guarantee you'll be surprised!

Also, don't forget to let us know how you liked the new
newsletter format. We really do appreciate hearing your
feedback.

We personally read and reply to every single email we
received from our subscribers so if you have any
suggestions and/or tips send them in and we'll place them
in the newsletter and give you the credit.

That's all for this week...

Yours in friends,

Dave Isaacs and Aaron Leighton
http://www.infinite-revenue.com
http://www.digital-info-products.com
http://www.profitunity21.com


http://www.instant-turnkey-businesses.com