How To Promote Your Business -
A 10 step Guide for Beginners

"Your Journey to Freedom" Newsletter #32

Your Journey to Freedom Newsletter Archives:
http://www.profitunity21.com/ezine/archives

Hi Friend,

Dave and Aaron here with Issue #32 of the
"Your Journey to Freedom" newsletter.

This weeks issue is chock full of news, reports, downloads
and tips. So grab yourself a hot cuppa (or a coldie),
snuggle up in your favourite chair and enjoy the read! :-)

Before we kick off and get into the real meat of the
newsletter we just want to remind you about the special deal
we're offering in what we consider to be one of the
hottest business opportuni'ties in 2004.

This opportuni'ty is simply outstanding and if you haven't
yet checked it out you can take a look at our special
subscriber only, time sensitive deal at:

Keep an eye out for more exciting details tomorrow on how
you can ride on our coattails and make some excellent money
with this fantastic opportuni'ty!

Just one more quick thing... we're currently testing a new
program to see if it lives up to it's promises. We'll
let you know more about our results next week. But if it
lives up to expectations it's going to be a real
"newbie friendly" cash cow!

But at this stage we're taking a unbiased view and not
getting our hopes up until we're convinced it can deliver
what it promises.

Ok, nuff rambling. Let's get on with the show...

Over the last week we've been busily scouring the net
looking for "stuff" and we found some great downloads
and discovered some informative reports that we just
knew you'd find interesting and useful.

We hope you like them...

=> Email Tracker to Measure Time Read

Rampell Software has just released a $50 a year service
called DidTheyReadIt.com which will allow users to learn
not only if someone opened an email, but how many times and
for how long. This just may turn out to be a very useful
marketing tool.

More at: http://www.ecommercetimes.com/story/33896.html

=> Free Viral Marketing Contest/Sweepstakes

Over $16,040 in prizes for the home business owner or
webmaster. Win membership sites, software, packages, tools
and more! Get rewarded up to 5 levels. Automatically earn
entries. This is one contest you will not want to miss!

Enter now at: http://tinyurl.com/26qej

=> E-Commerce up 19 Percent

Compared to the same week last year, online retail
spending went up 19 percent to $1.07 billion for the period
ending May 2, according to comScore. This continuation of
the unbroken chain of more-than-a-billion-dollar weeks does
not include travel spending, which was up two percent to
$818 million.

Read the full story at: http://tinyurl.com/3a9yc

=> Proven Tactics in Viral Marketing

Online Games, Quizzes, eCards, Contests & Buzz Building

This useful and fun guide features 20 real life case
studies, including campaigns that didn't work. Learn how to
conduct a viral marketing campaign, viral email/ecard
resources and typical mistakes to avoid.

Download your copy at:
http://www.marketingsherpa1.com/cgibin/pl.pl?mw09

=> PDF Producer

We delight in finding really useful software in tiny
downloads and here's one that works like a dream. Produce
PDF files without having to purchase Acrobat. It also
offers a choice of 3 fonts and 3 types of predefined paper
sizes. Sorry but its for Windows users only.

Found at http://www.tudogs.com/windows4.php

=> Note Tab Light

The ultimate fr'ee notepad replacement and a handy HTML
editor. We use this handy piece of software to format
this newsletter and we highly recommend you download your
fre'e copy.

We'd be lost without it: http://www.notetab.com

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>>>>>>>> Featured Article <<<<<<<<
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How To Promote Your Business - A 10 step Guide for Beginners

Often times when people start an internet business they
don't have a clue how to go about their marketing campaign.
They end up posting ads aimlessly to places that do nothing
but send them spam and waste time and money. Then, after a
couple weeks without results, they give up. It almost
happened to me and I know it happens to others everyday.

So, in order to help the newbies I decided to give a quick
overview of some of the widely used techniques for marketing
your business. When used correctly these marketing
techniques will dramatically increase traffic and sales
without emptying your bank account.

Here they are, in no particular order:

1) PPC's (Pay Per Click) - These are a very widely used
method of getting traffic to your website. Pretty much
everyone uses PPC's at one time or another. The concept is
really simple. You bid a certain amount on keywords related
to your product or service. Then when someone searches for
those keywords they find your ad (assuming you bid high
enough).

Finally, they click on your ad and you pay the amount you
bid. This is great because you only pay for traffic that
actually goes to your site and all the traffic is targeted.

PPC's may sound intimidating because of the word "pay" but
you can usually find keywords to bid on for a very low
amount. The highest bid I have on a PPC right now is 25
cents per click which is actually considered high for some.

You can also frequently find deals where you get money put
into your account just for signing up. Then the traffic you
get doesn't cost you anything. Send an email to
webmaster1@gmail.com and I will send you a list of some
PPC's that do this.

For a list of the top PPC's go to:
www.payperclicksearchengines.com

Note: Google Adwords is not listed in their top 10 but it
should be. Overture and Google are widely considered to be
the two best. You can find Google Adwords at
http://www.google.com/ads/programs.html

2) CO-OPS - This one is also really simple. You just pay a
certain amount for guaranteed prospects. Usually someone
that generates very high amounts of prospects, due to their
marketing efforts, will allow you to participate in the
co-op for a small fee.

They are also a super time saver because you don't have to
do anything to get the prospects, except pay a little.
Co-ops are a really great deal when you are new because you
typically aren't real great at getting your own quality
prospects without spending a lot of money or tons of time.

3) Article Writing - Writing articles is another great way
to generate a lot of quality traffic as well as make a name
for yourself on the internet. All you do is write on a
topic you know about and submit it to places that accept
article submissions. This one scares people at first
because they don't think they can write.

Trust me it's not as hard as you may think to find a topic
you know something about. Then just write a couple pages
about it. For example: I never used to think I could write
articles but you are reading this one right now, aren't
you?

4) Forum Submissions - Basically all you do with this one is
go to internet business forums and post answers to people's
questions. This one is more for making a solid reputation
for yourself as a knowledgeable and trustworthy individual.

I have already written an article on this so I won't go into
much detail here. The article will give you a lot more
info, you can find it at:
http://www.work-at-home-jobs-iowa.com/forumsuccess.html

It tells a lot about what to do and not do in the forums as
well as provide you with some good forums to get started
in.

Note: Do not post ads in the forums. The only way this
technique is effective is to offer answers and advice to
people. This is also a really great way to learn a lot from
the masters just by reading the posts.

5) Link Exchanges (for search engines) - This technique is
only effective if you have your own website. You search for
sites related to yours (such as "work at home") and then
you place a link to the website into the links page of your
website. Then you ask the webmaster to return the favor by
placing a link to your site on theirs.

Link exchanges are great for getting your website ranked
highly in search engines such as Google. Then when people
search for your keywords they find your site. This takes a
lot of time and work but is great for a huge amount of
targeted traffic in the end.

6) Ezines - Ezines are one of the best sources of
information on the web. They can make a huge impact on your
marketing success if used correctly. Most Ezines offer ad
space that you can buy for fairly cheap. Some even accept
ads for free. You can also write articles (explained above)
and submit them to Ezines to get free exposure.

The Directory of Ezines (DOE) is well-known as the premier
resource for the best Ezines. You can find the DOE at:
http://tinyurl.com/39do4

To help ensure you find quality Ezines to advertise in you
should check to see how many subscribers they have. The
more the better but make sure their list is 100% opt-in
because some will try and make themselves look more popular
than they really are.

Also, make sure there aren't too many ads to compete
with. Some Ezines will accept virtually unlimited ads. Your
ad will probably never be seen in an Ezine that allows
this. I really like the DOE (link above) because they have
already checked the Ezines for quality to make it much
easier on you.

7) Word-of-mouth - Well, this one's easy. Tell everyone you
know or meet about your business and tell them to tell
everyone they know about it too.

Here is a great article about this topic:
http://www.work-at-home-jobs-iowa.com/300rule.html

8) Fliers - Post fliers in places where a lot of people go.
Supermarkets, sign poles, under windshield wipers in large
parking lots (you might want to ask the owner of the lot
before doing that), universities, anywhere else you can
think of... you get the picture. You can also just hand them
out to people at large events.

9) Ads on high ranking sites - Similar to classifieds. There
are many websites that offer space for people to place ads.

You can usually get an ad for a very good price. Just
search for websites on your topic and if they offer ad
space then ask them about it. If they are in the top 10 on
the search engines for the keywords you type in then there
is a good chance they get a lot of traffic. Your ad could
be seen by thousands of people every month.

10) Classifieds - There are many classified ad directories
on the internet. How popular the site is will usually
determine how much you pay for an ad. Most places offer
pretty fair prices. There are also plenty of places to post
classified ads offline such as newspapers.

There are tons of classified sites so it's very easy to get
confused or overwhelmed when trying to figure out what ones
to use. You should definitely do some research on the site
before you spend money to advertise there.

Here are a few things to look for...

Number of visitors to the site (the more the merrier)-
make sure your ad will stay visible without being pushed
off the page by other ads, and make sure the site offers
value to visitors, meaning it isn't just full of ads and
nothing else.

What NOT to do when promoting your business:

Do not send out unsolicited (spam) emails to people. All
that will do is get you in trouble and won't produce very
good results anyway.

Don't post to FFA (free for all) sites. All you will get
back from them is a bunch of junk in your inbox so it's not
worth your time.

Also, don't use unethical business practices of any kind.
If you are not sure about something then ask someone.
Always use your better judgment.

Well, that's all I have for now. There are many more
marketing techniques that you can use so don't assume that
this is an all- inclusive list.

The promotion methods above are just some of the more
commonly used ways to get traffic/customers for your
business. I didn't go into detail on any of the techniques
because this article would have turned out to be a book. If
you need any more information or help with anything send me
an email and I will answer your questions or direct you to
someone that can.

Finally, please remember that any business online or
offline takes hard work and time to build. Do not expect to
be making a lot of money in a short amount of time. Put in
the effort and you will be greatly rewarded in the long run.

------------------

Trent Brownrigg is a successful internet marketer,
webmaster, and author of business articles. He will
personally help you build a secure financial future. Visit
http://www.work-at-home-jobs-iowa.com for more details.

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>>>>> Welcome to New Subscribers <<<<<
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

I would like to extend a warm and special welcome to our
new "Your Journey to Freedom" subscribers.

If you would like to read any of our past issues you can
view them online at:
http://www.profitunity21.com/ezine/archives

If you're looking for strategies, tips or ideas on how to
start an internet business or to gain the most from your
existing business, then I honestly believe that I can help
you.

I continually draw on my own internet marketing
experiences (the good, the bad and the ugly) that I have
learned from creating and running my own online businesses
to provide valuable information to help you succeed in your
own business.

Comment on articles we've run in the newsletter, give us
your thoughts on changes or your ad testing results or
questions relating to your business, etc. In other words,
just talk to us about what you think we need to do to
improve the newsletter.

Be sure to include your website address too, because if we
use your comments in a future issue of the newsletter,
we'll thank you by posting your address so that you can get
additional free traffic to your site!

Email your questions or replies to
ezine@profitunity21.com?subject=Feedback-Loop

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>>>>>>>> Tips & Techniques <<<<<<<<
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Last week we included three seriously important tips
to improve your online business. This week we add to this
list with another 5 tips:

*** Offer minimum links on your main page ***

One of the primary goals of any business is to make sure
you don't confuse your customers. By offering minimum links
on your main page, you will limit the chances that your
visitor will stray off elsewhere and not get back to your
main theme. Minimise the links and keep your visitors as
focused as possible.

Specifically, never place a link on your hom'e page that
will take your visitor to another site. They only just
arrived at yours, so don't go showing them the door just
yet!

*** Put a "home" link on every page on your site ***

Don't assume your prospects will just hit the "back"
button to go back to your main page. Don't even assume that
they'll remember where your main page is. Place a "home"
link on every page of your site and make it look
different so it will always be noticed.

*** Make sure not to give everything away for free ***

Some people give everything away for free and then find
that neither they nor their prospects have been done a
service. If you give everything you have away up-front you
will have nothing to sell. If you give everything away to
your prospects, they won't see the value in what you are
offering them and usually won't even use it.

*** Create a sales funnel on your site ***

Always keep a well defined goal in your mind while you are
designing your web site. If your goal is to achieve sales
online, then make sure that all of your free stuff leads
people closer to making a buying decision. Then make it
easy for them to fulfil that need.

*** Develop a Unique Proposition for your Business ***

What is unique about your product or your service? Is it
better than the competition or is it the exact same thing
with a different wrapper? If you look around, you'll find
that the successful sites online are never "me-too" sites.
They're sites that have come up with a unique angle in a
targeted niche market.

---------------------------
Learn the big secret and start making a profit
today... guaranteed!

http://www.pr-pl.com/a.php?Xl1

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>>>>>>>>> That's a Wrap <<<<<<<<<
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That wraps up another week's newsletter.

Just a quick reminder that there are still a few spots
left in our subscribers only sensitive offer and if you're
serious about making mon'ey online, then you need to check
it out today at:

Also keep an eye out for a report on our results regarding
the new program we're testing. It's not for everyone, but
if it's as good as they claim, then this could be a dream
come true for all newbies and experienced online marketers.

Hopefully we will have some good news, but if not then
we'll still let you know so you can be warned.

Don't forget to let us know how you like the new format of
the newsletter. We really do appreciate hearing your
feedback.

We personally read and reply to every single email we
received from our subscribers so if you have any
suggestions and/or tips send them in and we'll place them
in the newsletter and give you the credit.

That's all for this week...

Yours in friends,

Dave Isaacs and Aaron Leighton
http://www.infinite-revenue.com
http://www.digital-info-products.com
http://www.profitunity21.com


http://www.instant-turnkey-businesses.com