Winning the Pay-Per-Click Keyword Battle

"Your Journey to Freedom" Newsletter #37

Your Journey to Freedom Newsletter Archives:
http://www.profitunity21.com/ezine/archives

Hi Friend,

Dave and Aaron here. Welcome to Issue #37 of the
"Your Journey to Freedom" newsletter.

We have a confession to make and it pains us to say this
but it's true... email marketing is not effective as it
once was.

This is a result of the attitude of the ISP's who have
become judge, jury and executioners in destroying the
businesses of hard working, honest people by taking it upon
themselvs to determine what you should be reading and what
you shouldn't, without your knowledge.

What ever happened to your right of choice!

If you would like to read more on this controversial
topic and how it's affecting YOUR business, then we highly
recommend you check out an excellent article at:
http://www.teejayenterprises.net/ezinetwo.htm

Does this mean that email marketing will go the way of the
Dodo.

Definitely NOT!

Email marketing should still play a MAJOR role in your
online marketing strategy and it's imperative that you
continue to focus on increasing your opt-in subscriber list
as your #1 priority.

This will allow you to have multiple chances to contact
them AFTER they leave your website, which is the #1 secret
to success.

However, with the reduction in the effectiveness of emails
you now have to learn to play it a bit smarter and use
other methos of marketing in your overall strategy. This
weeks Feature Article covers one of these strategies and if
you're looking to improve the bottom line of your business,
then you need to read it.

We have also added a new section this week called
"Downloads & Resources". From now on this is the area were
will include any fre^e downloads and resources that will
benefit your business.

Oh yeah... remember the "little secret' we were going to
tell you last week after we ironed out a few loose ends?
Well the iron is now running hot and hopefully we should
have a release for you very shortly.

We can tell you... it'll be well worth the wait!

Enjoy the newsletter.

Cheers

Dave and Aaron

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>>>>>>>> Featured Article <<<<<<<<
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Winning the Pay-Per-Click Keyword Battle Copyright
© 2004, Willie Crawford ("The King of Pay Per Clicks")
http://MasterThePayPerClicks.com

Any honest ezine publisher will tell you that email is not
as effective as it use to be. It can't be, just because
of all of the spam filters, and deliverability issues.
That makes other parts of your marketing mix more
critical than they use to be. For many online marketers,
pay-per-click search engines have become THE most effective
form of promotion.

There are actually people online, with no product
of their own, who earn over $1000 per day just promoting
affiliate products! They simple bid on targeted keywords
at pay-per-click search engines. They constantly
refine their listings until their click-thru rates
are incredibly high. Many also constantly refine their
websites to generate small, continuous improvements in
their conversion rates.

There ARE key strategies to using the pay-per-clicks
most effectively though. One is developing a list
of as many highly-targeted keywords as practical.
Another is not to get into bidding wars that dramatically
reduce your return-on-investment.

Let's look at the second issue first... the one of
bidding wars. When you come up with a few keywords
that you feel are ideal for your products, and then you
notice that the top bids are incredibly high, that suggests
a number of things...

The people who consistently bid very high for given terms
must be making a profit or they wouldn't be bidding so high
on these terms for very long. So, if you're promoting
similar products you need to figure out what they're doing
that you aren't. There are a number of possibilities
there...

1) They may be promoting a competing product from a website
that has a higher conversion rate than you do. If that's
the case, you may want to consider promoting the competing
product instead of the one you currently promote. If the
product you currently promote is your own, maybe you want
to discover improvements you can make to your website by
studying the competitor's website.

2) They may be promoting competing products that
pay a higher per-sale or per-lead commission. If that's
the case, they can afford to spend more than
you can to make a sale. That's another reason you want to
investigate exactly what your competitors are selling.
Maybe you want to start promoting the competing product
offering the higher commission.

3) They may be willing to settle for a lower front-end
profit because they're building a list, or hoping to make
most of their return on the back-end. Whether this is
the case or not, you may want to look for ways to leverage
the return you get from your promotional efforts. One way
to do this is to represent affiliate programs that offer
"lifetime commissions."

The approach I take to bidding wars, and that taken by many
top marketers that I consult with, is simply not to get
involved in them. With millions of potential words, or
terms, to describe your product, you simply need to find
other terms to bid on. If you want to bid on the very
competitive terms, bid lower and accept a position lower in
the rankings, realizing that some people do search through
the lower-ranking listings too.

The secret there, is to develop a list of as many keywords
and keyword phrases as possible.

This is a never-ending job. You should always be looking
for new expressions and queries that people, who are
looking for your products, use at the search engines. What
will allow you to win that battle is the fact that you are
RELENTLESS. While your competitors stop developing their
list after a little effort, you never stop!

Persistence and relentlessness allows you to find those
obscure words that people ARE searching on. Then, you can
can bid only the minimum, and still get a steady stream
of highly targeted visitors.

The whole key there is to "get inside your visitors'
heads." Think like your potential visitors and ask yourself
what they would actually be typing into a search engine
while looking for your product.

When your potential customer is using a search engine, and
he sees a listing that uses his exact words, that really
jumps out at him! On a conscious and subconscious level,
this really connects with the prospect. Echoing his words
back to him, in your listings, is really something experts
at Neuro-Linguistic Programming, and varying fields of
psychology, have taught for years as an extremely
powerful communication technique.

There are countless tools for developing your list
of keywords. Most of the top searchengines have suggestion
tools that show you terms their users have searched
on recently. These suggestion tools are a good starting
point, but they're only a beginning. Just because a term
is not listed when you query one of these tools, does not
mean that people aren't searching using that term. So you
need to use these tools ONLY as a starting point.

Those who spend considerable time refining their pay-per-
click process use numerous tools. Tools that I personally
use include:

- The Overture Suggestion Tool
- The Google Suggestion Tool
- Good Keywords (desktop software)
- AdWord Analyzer
- WordTracker ...

and numerous sites devoted to developing keyword lists.

You also need to read the books published by experts
in the field. Books I have read or re-read JUST in the
past MONTH include:

-  Google Cash
- The Definitive Guide to Google AdWords
- The Silent Sales Machine Hiding on Ebay
- Success Alert
- The Affiliate Marketers Handbook ...

and several others.

I've also listened in on, or participated in, about 10
different tele-seminars on pay-per-clicks in the past
month alone.

Some of the books mentioned above don't at first seem
to be about developing keywords or using pay per clicks.
All of these books DO teach you things about targeting
niche markets in one way or another. They help you to
discover and capitalize on hidden markets. I think of
practically all of them as reference resources.

Winning the pay-per-click, keyword battle is about totally
immersing yourself in the topic. It's about studying all
of the available material on the topic. It about reading
the reference materials mention above over and over again.
Something new will resonate or "jump out at you" each time
that you study these materials. At least that's been my
experience. That's why I often listen to an MP3 recording
of a tele-seminar while out jogging or walking along the
beach

Winning the pay-per-clicks, keyword battle is all about:

- Constantly refining and adding to your keywords lists
- Constantly refining your pay-per-clicks listings
- Constantly testing and meticulously tracking

That's all there is to it... that and ONLY sticking with your
winners.

-----------------------------------------------------
Willie Crawford, often referred to as
"The King Of Pay Per Clicks," has been teaching and
studying online marketing since late 1996. Find more
of his teachings on pay-per-click search engines at:
http://MasterThePayPerClicks.com
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>>>>> Welcome to New Subscribers <<<<<
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I would like to extend a warm and special welcome to our
new "Your Journey to Freedom" subscribers.

If you would like to read any of our past issues you can
view them online at:
http://www.profitunity21.com/ezine/archives

If you're looking for strategies, tips or ideas on how to
start an internet business or to gain the most from your
existing business, then I honestly believe that I can help
you.

I continually draw on my own internet marketing
experiences (the good, the bad and the ugly) that I have
learned from creating and running my own online businesses
to provide valuable information to help you succeed in your
own business.

Comment on articles we've run in the newsletter, give us
your thoughts on changes or your ad testing results or
questions relating to your business, etc. In other words,
just talk to us about what you think we need to do to
improve the newsletter.

Be sure to include your website address too, because if we
use your comments in a future issue of the newsletter,
we'll thank you by posting your address so that you can get
additional free traffic to your site!

Email your questions or replies to
ezine@profitunity21.com?subject=Feedback-Loop

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>>>>>>>> Tips & Techniques <<<<<<<<
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Three Free Ways to Optimize your Search Engine Placement
Judy Cullins ©2004 All Rights Reserved.

1. Include your best key words and phrases in the opening
paragraph of each article you submit to ePublishers and top
Web sites. Your best key words and phrases are the ones
that people put in the subject line of the search engines
like Google. For my Web site, we use book coaching,
book coach, Judy Cullins, San Diego, Write book,
self-publish. Since 1999, we are still number one.

Search engine spiders pick up these and give you a higher
place in the top search engines. Expand your keywords
through visiting www.goodkeywords.com. When you are in
the top 10, many more people will visit your Web site.
That eventually translates to sales.

2. Include your best key words in your title bar just
below your banner on your home page. For instance,
"Book writing, book publishing, and book marketing."
Apply this idea to your service or products. The search
engines look for your key words here.

3. Include various key words at the top of your home
page in headlines, and on all other important pages.

Include key words in the links (navigational bars)
you have at the top or at the side of your Web pages.
Here's a few: "teleclasses," "seminars," "coaching
information," or "media page." Your visitor will click to
your get information for each topic. Here's your chance to
make your words count. Include benefits for all. When you
click the link you will go to the appropriate page.
At the top of each page will be your headline loaded with
appropriate key words.

If you are like me, you will want to build a content-rich
site, with a lot of articles and ezine feature articles
titles listed on various links. A large content-rich
site is useful because each one of these pages serves
as a mini-website attracting searchers looking for various
aspects of your offerings.

Success Story:

Three and a half years ago, my Web presence
went from -0- to being listed on over 3400 other web
sites with my URL listed--all from submitting articles.

My site is still listed number one, and my ezine
subscribers have gone from 100 to over 3500. Each time I
submit an article to spam-free ezines, my ezine subscribers
increase 10-25 each day. Web sales also increased from $75
a month to over $4500 a month in 2004.

Online promotion pays more than any other optimization
technique, and it's totally free.

Judy Cullins: 20-year author, speaker, book coach Helps
entrepreneurs manifest their book and web dreams eBk:
"Drastically Increase your Web Traffic and Sales" 7000
Melody Lane, La Mesa, CA 91942 Fre.e "The Book Coach
Says..." or Business Tip of the Month
www.bookcoaching.com/opt-in.shtml
mailto:Judy@bookcoaching.com Orders: 866/200-9743 -
Ph:619/466-0622

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>>>>> Downloads & Resources <<<<<
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Here are this weeks free downloads:

=> PRdigger

As you should be aware, Link Popularity is a major factor
in gaining a high search enging ranking. The easiest way to
increase your own Link Popularity is to create link
exchange with other relevant sites of importance.

PRdigger is a great tool that allows you to check out the
page rank (PR) of sites relevant to yours, as well as to
keep an eye on what your competition is up to.

Grab your free version at...
http://www.prdigger.com

=> Keyword Live

Keyword Live shows you the top 100 keywords and phrases
being used on several popular search engines on the web
in real time. Great for finding niche marketes!

Get an edge over your competition and grab your free
download at...
http://www.analogx.com/contents/download/network/keyword.htm

=> TypeItIn Free

A great time saving tool. You define buttons that will
type in any information you want into any application.
Great tool for applications like creating HTML code or
writing standard letters or emails.

Also great for entering user names and passwords. You can
even launch applications or web sites with the click of a
button.

Totally free at...
http://tinyurl.com/3fluz

=> The Money Train Principle

An amazing paint-by-numbers action guide that shows you
how to multiply your profits by up to 400%... without
having to drive truckloads of visitors to your website.

You'll also learn how to generate a no-cost residual
income simply by giving this report away.

Grab your free copy at...
http://www.infinite-revenue.com

=> Yahoo Settlement a Wwarning to Spammers

Scoring some points for the anti-spam tactic of suing
individuals, Yahoo won a six-figure settlement from a
Canadian man who allegedly sent hundreds of millions of
messages to Yahoo's free email users.

You can read the full article at...
http://www.topnic.com/cgi/read.cgi/t165831108

The bottom line is... DON'T SPAM!

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>>>>>>>>> That's a Wrap <<<<<<<<<
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Well that wraps up another week's newsletter.

Don't forget to be on the look out during the week for our
"little secret". Keep checking your inbox for more details.

Don't forget to let us know how you like the new format of
the newsletter. We really do appreciate hearing your
feedback.

We personally read and reply to every single email we
received from our subscribers so if you have any
suggestions and/or tips send them in and we'll place them
in the newsletter and give you the credit.

That's all for this week...

Yours in friends,

Dave Isaacs and Aaron Leighton
http://www.infinite-revenue.com
http://www.digital-info-products.com
http://www.profitunity21.com

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http://www.instant-turnkey-businesses.com