A Simple Secret to Long-Term Search Engine Ranking Results!

"Your Journey to Freedom" Newsletter #41

Your Journey to Freedom Newsletter Archives:
http://www.profitunity21.com/ezine/archives

Dave and Aaron here. Welcome to Issue #41 of the
"Your Journey to Freedom" newsletter.

We hope you had a great and prosperous week.

Traffic, traffic and more traffic. It's the life-blood of
an internet marketer. It doesn't matter whether you've just
opened up shop or you're a cagey old "so and so" that's
been online for a thousand years. in order to be
successful everyone needs a decent level of website traffic.

The trouble is, there are numerous methods of attracting
targeted traffic to your site. Some methods you have to pay
top dollar to get any level of traffic, and others are low
cost or free.

If you're pretty green and still learning how to create
your onl.ine busi.ness, then there's a fair chance that
fun.ds maybe limited and you prefer the free techniques
as apposed to the more expensive methods.

So if you are short on cas.h, but long on time, then this
week's feature article will show you one of the many free
strategies of driving targeted visitors to your site.

How you handle your visitors when they get to your site is
another story. But if you're looking for ideas on how to
prof.it from your traffic, then we recommend that you get
your hands on "The Money Train Principle".

This is a free report that shows you step-by-step how to
get the absolute most benefit from your visitors to obtain
maximum prof.its as a reward for all your hard work.

PLUS as an added bonus, you'll discover even more ways to
drive low cost and free targeted traffic to your site to
increase your profi.ts even more!

You can downl.oad your free report at:
http://www.infinite-revenue.com/money-train.zip

Oh by the way... this weeks Downl.oads and Resources
section is a little different to normal. Check it out and
you'll see what I mean.

Just one more quick note before we go...

Please keep an eye out for an email we will be sending you
tomorrow regarding a new program that we've been
personally testing and using to make mon.ey online. The
results are in, and you'll be amazed and astounded at how
easy it is to make mon.ey with this thing. It has quite
simply blown us away.

More on this exciting opportu.nity tomorrow, so keep an
eye out for it.

Nuff rambling for today... enjoy the newsletter.

Enjoy the newsletter.

Cheers

Dave and Aaron

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>>>>>>>> Featured Article <<<<<<<<
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One Way Link Building Secures Long Term Ranking Results
By Daria Goetsch, Search Innovation Marketing

One-way link building is a great way to improve your link
popularity and ranking in the search engines. One-way links
are more difficult to obtain than traditional reciprocal
links, but pay off in securing solid long-term search
engine ranking results.

Why Are One-Way Links Helpful?

Link building in general is an important part of making
sure your site ranks well in the search engines. Google and
many of the other search engines include link popularity as
part of the way they evaluate the web pages they include in
the search engine databases.

Links are seen as a positive "vote" towards the quality of
the web page. Each individual page acquires link popularity
based on the pages that link to it. Google and Yahoo both
have toolbars showing the page rank of pages you visit, so
you can use these tools to get a good estimate of your
pages' link popularity.

It is not necessary to get totally caught up in the
minutia of which types of links from which types of pages
are the most important.

The bottom line is this: acquiring links pointing back to
your website, particularly links from sites covering the
same or related topics as your site, is helpful in the
overall scheme of search engine ranking.

The big "plus" of one-way links is that you don't have to
worry about linking back to a "bad neighborhood". If your
site has links pointing back to sites that serve as "link
farms" or "free-for-all" sites, you may not gain, and
could actually losë page rank.

These sites are rarely focused, and tend to have links to
and from all different sorts of sites. Since there is no
particular topical emphasis here, it is clear to Google and
the other search engines that the sole purpose of these
sites is to artificially increase the number of links
pointing to your site. Since there is no value added for
the search engine's users, they in turn give no value to
these links.

Another advantage to these focused, one-way links is that
they will tend to stay in place. A website that features a
link to your site probably does so because that site's
owner thinks that their visitors will benefit from the
content your site has to offer.

Rather than simply trying to manipulate search results,
they want to add to the experience of their visitors; you
benefit from having a long term link in place. Sites
featuring reciprocal links may simply drop your link when
it no longer suits their linking strategy.

How Do I Obtain Natural Links?

Building good content helps interest your visitors and
keeps them on your website. By becoming an authority on
your topic, you will attract more visitors. When another
website in essence "votes" for the quality of your website
by placing a link pointing back to it, you are obtaining
natural linking. The more you can build upon helpful
articles, FAQs and white papers, etc., the better reason
for visitors to link back to your website because of the
quality content.

One-Way Linking Sources

There are a number of ways to get links from other sites
back to yours. The most important principle to keep in mind
is that you will get the most links when you offer
something significant to link to. Think of what you can
provide that people will want to link to:

- Natural links given from topic-related websites that
  like your website

- Providing frëe content, such as access to articles, e-
  books, FAQ's and white papers

- Directory links, listed under the category related to
  your topic

- Business directory links, listed under the category
related to your topic

- Blogs, submitted to a blog directory and archived online

- Business associations, listed under the category related
  to your topic

- Newsletter text ads promoting your business, archived
  online at topic-related websites

- Original articles, submitted to and archived online at
  topic-related websites

- Original press releases, submitted to and archived
  online at topic-related websites

- Original newsletters, submitted to and archived online
at topic-related websites

- White papers, submitted to and archived online at topic-
  related websites

- E-books, submitted to and archived online at topic-
  related websites

- Frëe software tools provided with required link back to
  website

For each of these types of content, you will want to have
an active link pointing back to your site. Of course, when
creating your own original content, always archive your own
work on your website to build your content and increase
your own link popularity by growing the number of pages on
your website.

The extra value of one-way links is the fact that you are
also promoting your website from the listing as well as the
active link. Articles, newsletters, white papers, directory
and business association links may bring in traffïc from
visitors who are interested in the description of your
website listing.

How Do I Know The Links Are Valid?

To gain the most benefit from your links, the link back to
your web page should be one that can be followed by the
search engine robots. Plain old text links and image links
usually can be followed by the search engine robots. More
exotic types of links, like JavaScrïpt links, cannot
typically be followed by the search engine robots.

When you provide suggested linking code, the simpler the
better. Don't be afraid to suggest linking formats to
owners of sites that link to you. The types of links that
serve your purposes best will generally provide their
visitors with the best experience as well.

Chëck to see if the page where the link will be located
can be found in the search engine results. You can search
via the entire website or by individual page. Different
search engines use different syntax in looking for
individual pages and links; refer to the advanced search
function for each search engine for details.

Google Search Example:

Shows indexing of all pages listed in website
site:www.websitedomainname.com

Shows indexing of a specific web page in website
info:www.websitedomainname.com/pagename.html

If the page is listed in the search engine results, this
means the page has been indexed by the search engine
robots. This means the web page is valid for indexing and
that your link will be picked up as well.

Research And Quality Content Equal Success

One-way link building means hard work and long term
determination to achieve good link popularity. By improving
the quality of your website, you improve the chance to
obtain good quality natural links. Spend a set amount of
time each week to seek out quality one-way links to achieve
your goal.

By using this long-term game plan you will be able to
safely build links for optimum link popularity success.

------------------------------
About The Author

Daria Goetsch is the founder and Search Engine Marketing
Consultant for Search Innovation Marketing, a Search Engine
Promotion company serving small businesses. She has
specialized in search engine optimization since 1998,
including three years as the Search Engine Specialist for
O'Reilly & Associates, a technical book publishing company.

Copyright (c) 2002-2004 Search Innovation Marketing.
http://www.searchinnovation.com All Rights Reserved.

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>>>>> Welcome to New Subscribers <<<<<
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I would like to extend a warm and special welcome to our
new "Your Journey to Freedom" subscribers.

If you would like to read any of our past issues you can
view them online at:
http://www.profitunity21.com/ezine/archives

If you're looking for strategies, tips or ideas on how to
start an internet business or to gain the most from your
existing business, then I honestly believe that I can help
you.

I continually draw on my own internet marketing
experiences (the good, the bad and the ugly) that I have
learned from creating and running my own online businesses
to provide valuable information to help you succeed in your
own business.

Comment on articles we've run in the newsletter, give us
your thoughts on changes or your ad testing results or
questions relating to your business, etc. In other words,
just talk to us about what you think we need to do to
improve the newsletter.

Be sure to include your website address too, because if we
use your comments in a future issue of the newsletter,
we'll thank you by posting your address so that you can get
additional free traffic to your site!

Email your questions or replies to
ezine@profitunity21.com?subject=Feedback-Loop

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>>>>>>>> Tips & Techniques <<<<<<<<
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Refresh Your Web Site
Copyright 2004 Nancy Jackson

So you have a Web site. And so does most every business
these days. But what you really need is a way to set your
business apart from the competition, an online presence
that will keep clients and prospects coming back again and
again.

As usual, outstanding content may be your solution. While
clear, well-written content is vital (see my June 2004
newsletter for tips about this), fresh, well-written
content may be even more important for bringing new and
repeat visitors to your site. Fresh, or regularly updated
content, can help you and your business in several ways:

1. Higher rankings. Frequent updates can help your site
rank higher in search engines, making it easier for Web
surfers to find you.

2. Regular visitors. Often-refreshed content can keep your
site interesting, giving visitors a reason to check back
frequently for new information.

3. Updated appearance. Adding new content on a regular
basis makes your site appear current. When a Web site's
most recent update is from August 2002, visitors may
question whether the company is dependable or even still in
business.

4. Enhanced reputation. Regularly freshened content can
help establish your company as an expert resource for your
target audience. By providing frequent updates and useful
information, focused on your target market, you'll keep
them coming back for more of your expertise and eventually,
to buy your products and services.

Keeping content fresh sounds like a big job, you may say.
Just how often am I supposed to be updating my site¡'s
content, you may ask. While the answer will vary depending
on your industry and your target audience, regularity is
crucial. Some sites add fresh content daily, while others
do so weekly or monthly. Even quarterly updates are better
than none at all. But the more frequently you update your
site's content, the more likely you'll be to reap the
benefits above.

So how do you keep your content fresh? Actually, there are
a number of different methods, and the ones that work best
for you will again depend on your industry and your target
audience. As you determine what your 'fresh content'
strategy will be, consider these options.

* Industry news. Make your site the resource of choice for
people in your target audience who want to stay updated on
the latest news in your industry, community, or product
suite. If you keep up with industry news yourself, try
posting the most interesting items to your site. If not,
hire a writer or project manager to brose the news for you
and post it on a regular basis. If you want a continuing
update of recent news, consider using an RSS feed, which
delivers news about your chosen topics on a continual
basis.

* Company news. Keep visitors updated about what's going
on at your company by posting press releases or other
company news on your site. One of the most effective
methods of communicating company news and keeping visitors
interested is to publish a case study or success story on
your site each month. A case study that details how your
company has helped solve a particular problem for a client
can be a powerful tool in convincing other prospects to
work with you.

* Informational articles or reports. Most every business
employs experts in its field. Utilize the knowledge of your
experts to publish online articles or reports that will
offer helpful information for your prospects while
convincing them that your company is an authority in your
field.

* Newsletters or Weblogs. Publishing your own regular
newsletter or Weblog (also known as "blog") can be an
excellent way to keep Web content fresh and relevant. With
a newsletter, each new issue can be easily uploaded to your
site, instantly adding fresh new content. Many small
business owners host blogs on their own sites, and their
content is freshened each time they add to their blogs.

The best method for updating your Web site content may be
one of the above or a combination of them. Regardless of
the method you choose, the important thing is to keep that
content fresh. It may be your only chance to set your Web
site apart from the competition.

------------------------------
About the Author:

Nancy Jackson of The WriteShop helps companies better
market their products and services with powerful written
communications including Web content, newsletters,
brochures and custom publications. Subscribe to or read
back issues of her free monthly newsletter at
www.writeshoponline.com

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>>>>> Downloads & Resources <<<<<
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Search Engine Optimization Tools

Well, I bet many of you have been trying to find tools to
help you in optimizing your website for search engines.

So I thought I would throw together an article with a list
of really useful tools (and of course I'll give you a link
to their websites so you can downl.oad them to!)

=> Keyword Suggestion Tool

This tool shows you the results from wordtracker (that
online program that charges you to find "good keywords")
and results from overture. Great tool plus its free...

http://www.digitalpoint.com/tools/suggestion

=> Backlink Tracker

For this tool you have to sign up for it.. Wait... don't
run away yet.. its l00% free. Great tool for checking on
who is linking to your website.

http://www.digitalpoint.com/tools/backlinks

=> Cheap Domain Names

Woa... your probably wondering how this got thrown in to
Search Engine Optimization Tools? Well when you optimize
your website for search engines it is always good to have
multiple domains, and have domains that have your keyword
in it.

So NameCheap offers domains for really cheap (thus the
name). Price currently is at $8.88 (as of 07-04-2004
price may be different if the date you are reading this
is somewhere distant from the date it was published).

http://www.namecheap.com

=> Site Report Card

Now this website has multiple tools built into one. You can
run website analysis, optimization, and promotion reports.
They give many reports on stuff like broken links,
misspelled words, site popularity, keyword analysis, and
much more.

http://sitereportcard.com

=> Google Monitor

This is an awesome tool... Especially if you just created a
website and published it to Google. This will search your
keyword and find what position you are on google for that
keyword so you dont have to manually go in and search
hundreds and hundreds of pages.

http://www.cleverstat.com/google-monitor-query.htm

=> Website Analyzer

Have you ever paid someone to optimize your site for the
web? (Search Engine Optimization) Well this tool is
basically what a majority those "experts" use.

http://www.gorank.com/analyze.php

=> Link Popularity Checker

Check how popular your website is with MarketLeap's tool.

http://www.marketleap.com/publinkpop/default.htm

Note: I am giving away tons of resources in this article,
these may help you, and they may not. These are tools that
a lot of the "experts" use to market your website. Keep in
mind that they charge you and use these tools because they
know what they are doing and have experience in many fields
while using these tools, plus other resources they may
have.

Do you have any more useful tools? Why not share them?
Don't be stingy!! We all want in on the free tools. If you
have a Search Engine Optimization tool, a web design tool,
or any other tool that may benefit others please feel
free to email me the tool at my email address
Charles@CharlesNixon.com

Thanks and good luck to everyone!

------------------------------
Charles Nixon - Website Designer Driven by Creativity
Building websites to increase sales, and web presence
Did you start your business to create a website or to run
your business? With competitive pricing and your project
delivered on time and on budget CharlesNixon.com may be the
web design firm for you! http://www.CharlesNixon.com
Charles@CharlesNixon.com

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>>>>>>>>> That's a Wrap <<<<<<<<<
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Well that wraps up another week's newsletter.

Remember to keep an eye out for our special email tomorrow
where we'll show you the results of our testing of a new
program that we've been personally using to make mon.ey
online. It's so simply it'll just blow you away.

We personally read and reply to every single email we
received from our subscribers so if you have any
suggestions and/or tips send them in and we'll place them
in the newsletter and give you the credit.

That's all for this week...

Yours in friends,

Dave Isaacs and Aaron Leighton
http://www.infinite-revenue.com
http://www.digital-info-products.com
http://www.profitunity21.com

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