The Secret Ingredient to Success!

"Your Journey to Freedom" Newsletter #45

Your Journey to Freedom Newsletter Archives:
http://www.profitunity21.com/ezine/archives

Dave and Aaron here. Welcome to Issue #45 of the
"Your Journey to Freedom" newsletter.

Well another week's come and gone and still we wonder what
the real secret to online success is.

While we'll be honest and say that we don't know all the
answers, we can tell you it's not so much a single factor
that determines your level of success, but rather a
combination of factors that when put together in the right
sequence creates a force you never thought possible.

But the trick is it's not the same for everyone. It's
different things for different people. But having said that
there is ONE common thread that acts as the single most
important ingredient to success... without it you'll NEVER
succeed.

Here's a tip...

Ever tried to re-create a KFC Zinger Works Burger at home?

No matter how hard you try, unless you add the 11 different
secret herbs and spices, it just never works. It just
doesn't taste the same does it?

Creating an online business is no different. Without the
one common thread, the one special ingredient, it doesn't
matter what niche you try to target or what business you
want to create, it'll just never work.

So what is this one special ingredient?

Well by now you've probably worked it out, but we'll tell
you anyway...

The ONE common thread that combines all things and
produces amazing results is... ACTION.

We know we've talked about this on many occasions. In fact
we even mentioned it again last week. But it seems that
some people just don't get it.

We had a concerned subscriber contact us during the week
expressing their disappointment that we haven't lived up to
our promise of showing them how to create an online
business.

Well unfortunately while we can show you everything you'll
ever need to know to succeed onli.ne, we can't force you to
take the necessary action to implement what you learn. Like
the old saying goes...

You can lead a horse to water... yeah well you know the
rest.

We can understand and know the frustrations that people
who are just starting out are going through. Hey, we've
been there done that... and never enjoyed one minute of it.

However the experience we gained was invaluable. :o)

Until you understand this very important factor, you will
continue to scratch your head in frustration. But once the
light bulb flashes in your head and you hear that little
"ding" sound ringing in your ears, then you'll instantly
understand.

Then you'll know exactly what we've been talking about all
this time! Then you'll ask yourself... why in the dickens
did I wait so long?

Remember... look, listen, learn and DO!

Nuff rambling for today... enjoy the newsletter.

Enjoy the newsletter.

Cheers

Dave and Aaron

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>>>>>>>> Featured Article <<<<<<<<
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Top 5 Secrets To Loading Your Web Site With Traffic
Boosting Content!

Copyright 2004 Ewen Chia

Successful webmasters and marketers agree: words rule the
web!

Nothing beats fresh, keyword rich content for attracting
search engine spiders, live visitors and repeat visitors.
But there's just ONE obstacle for the newbie web publisher
though.

It takes a lot of work to write all the content on your own.

Well, the good news is that you don't have to create all of
this content yourself!

In fact, you can load up your web site with top notch
articles, news, cartoons and a whole lot more when you
simply outsource your content.

If you've ever wondered how the experts load up their web
sites so quickly, then today is your lucky day.I'm about to
show you their top 5 secret resources. Act on this
information now and you'll have quality content published
before dinner time, guaranteed!

==> Secret Resource #1:  RSS Feeds

RSS Feeds are the hot commodity on the web right now. RSS
stands for "Really Simple Syndication" and describes a
technology that allows web sites to syndicate, or
distribute, their content among other sites. Maybe you're
already familiar with news syndication sources like Reuters
and the Associated Press? RSS parallels this concept and
brings it online.

Content syndication provides an ideal solution for the cost
and time conscious internet marketer. You can load your
site with relevant business and marketing articles and reap
significant rewards.

Syndicated articles attract the search engines to your site
in two important ways. The first and most obvious fact is
that more content and more keywords = better rankings,
period. Second, you boost the value of your incoming and
outgoing links - a very important element in the eyes of
Google's page rank algorithm.

If you're totally new to RSS, then visit the following two
sites to brush up on your knowledge. They will educate you
a bit more on how RSS works and what you need to do to
implement it on your site:

MNot RSS Tutorial: http://www.mnot.net/rss/tutorial/
Site Pro News:
http://www.sitepronews.com/archives/2004/feb/9.html

Here's a starter list of marketing related feeds available
for instant syndication:

Shelley Lowery's Web Source.Net:
http://www.web-source.net/syndicator.htm

Wilson Web Syndicated Content:
http://www.wilsonweb.com/syndicate/

Search Engine Watch News Feed:
http://searchenginewatch.com/sew.xml

There are plenty of other resources out there. Spend some
quality time surfing your favorite marketing sites and see
if they have syndication available.

If you want to exploit RSS quickly and easily and get the
most benefits out of the technology without taking forever,
then you'd find these extremely useful:

RSS Equalizer: http://www.l1nk.com/urr/rrse.html
Express RSS: http://www.l1nk.com/urr/expressrss.html

==> Secret Resource #2:  Static Article Syndication Sites

One of the tried and true methods for building a name
onli.ne is to write and publish your own articles. Thousands
of writers submit articles each day to article syndication
sites.

The trade off is simple: web site and e-zine publishers are
granted permission to re-print these articles as long as
they remain unchanged from the original and the writer's
by-line is kept intact. The publisher wins by getting free
content, and the writer wins whenever someone new sees
their by-line and clicks on their URL.

Here are some of the top sources for finding free,
re-printable articles:

First in Articles: http://www.1st-in-articles.com/
Marketing Words: http://www.marketingwords.com/articles.html
Idea Marketers:  http://www.ideamarketers.com/
Market Position Newsletter: http://www.bizweb2000.com/articles.htm

Those should get you off to a good start. If you need more
resources, just do a search on "reprint articles" in your
favorite search engine or download a copy of the Alexa
toolbar and scout out the related links that pop up for
each site you visit.

And if you desire to create your own articles for traffic
and profi.t, check this amazingly good resource out:
http://www.l1nk.com/urr/twt.html

==> Secret Resource #3:  Paying for Premium Content

You know the saying, "You get what you pay for". By far,
the most comprehensive database of premium marketing and
business content comes from this one source:

Marketing Sherpa: http://www.marketingsherpa.com/

Content is divided into two specialty libraries: the Case
Studies Library and the Practical Marketing Knowledge
Library. The Case Studies Library profiles both large and
mid-sized businesses and dives into marketing experiments
on such topics as email marketing, business-to-business
marketing, branding, subscriber base conversion and a whole
lot more.

The Practical Marketing Knowledge library features over 250
articles and interviews with experts sharing step-by-step
marketing plans.

If you would like to license Marketing Sherpa content for
re-distribution, you'll need to contact OSKAR Consulting
courtesy of Elizabeth Karolczak. She can be reached via
email at info@oskar.com, or via telephone at
1.650.625.1780. If she's unavailable, simply ask to speak
with an Electronic Licensing Representative.

==> Secret Resource #4: Hire a Ghost Writer

When you hire a ghostwriter, or fr.e.elancer, you can have
custom content created for your site. Your writer will pump
out articles on any topic you specify and you get to put
your name on the finished product!

The best way to hire a writer is to bid for his or her
services. This allows you to negotiate the best deal for
your budget if expense is an issue.

Here's where to find and hire ghostwriters:

http://www.elance.com/
http://www.guru.com/category.cfm?tc=23134&kw=web%20content&cid=500
http://www.fr.e.eagent.com/
http://www.fr.e.elancewriting.com/

To discover the real secrets to getting tons of
ghostwriters begging you to take their content, go to:
http://www.l1nk.com/urr/ghostniche.html

==> Secret Resource #5: Your Own Web Visitors and Ezine Subscribers

What better way to generate content and develop a sense of
community among your visitors than having them contribute
to your site or ezine?

One shining example of this tactic in action comes from my
friend, Willie Crawford, owner of www.chitterlings.com.
The site focuses on southern cooking recipes, but this
tactic should work for internet marketing based sites as
well.

Each week, Willie's ezine subscribers submit dozens of
recipes. He takes the best of the best and highlights them
in each issue of the newsletter. You could do the same by
soliciting your subscribers for articles, tips, product
recommendations or even case studies on their own marketing
efforts.

You simply edit the content for style, grammar and length,
then toss a few of your own comments to add some flow to
the presentation. This takes a minimal amount of effort and
you produce a great publication that people want to read
because they get to see themselves in print.

These 5 secret sources represent just the tip of the
iceberg.

Content is plentiful if you know where to look. The best
part is that it takes about half the time and effort to
track down quality sources as it does to produce the
content all on your own, meaning...

Be a smart marketer and outsource!

About the Author:

Ewen Chia has been marketing online since 1997 and is the
owner of Instant Marketing Secrets Inc. For a limited time,
discover how you can access $6,997+ worth of million dollar
marketing secrets, interviews and audio recordings free at:
http://www.InstantMarketingSecrets.com

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>>>>> Welcome to New Subscribers <<<<<
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I would like to extend a warm and special welcome to our
new "Your Journey to Freedom" subscribers.

If you would like to read any of our past issues you can
view them online at:
http://www.profitunity21.com/ezine/archives

If you're looking for strategies, tips or ideas on how to
start an internet business or to gain the most from your
existing business, then I honestly believe that I can help
you.

I continually draw on my own internet marketing
experiences (the good, the bad and the ugly) that I have
learned from creating and running my own online businesses
to provide valuable information to help you succeed in your
own business.

Comment on articles we've run in the newsletter, give us
your thoughts on changes or your ad testing results or
questions relating to your business, etc. In other words,
just talk to us about what you think we need to do to
improve the newsletter.

Be sure to include your website address too, because if we
use your comments in a future issue of the newsletter,
we'll thank you by posting your address so that you can get
additional free traffic to your site!

Email your questions or replies to
ezine@profitunity21.com?subject=Feedback-Loop

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>>>>>>>> Tips & Techniques <<<<<<<<
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Website Backgrounds: 5 Cool Tricks for a Professional Look

By David Leonhardt

Most websites feature white backgrounds. Or they sit on a
navy or gray background - but most of the screen is still
white, like a page of paper set against the darker
background.

Occasionally, you might run across more interesting colors
- reds and purples and greens and rust - often looking more
gaudy than professional.

But every now and then, there is a website with a photo or
a drawing or a pattern background. This tutorial will show
you not just how to place a background on your website, but
five clever ticks to spice up the background without
resorting to gaudiness.

The basic html code to place a background on your web page
is very simple:

<body background=image.jpg>

To place a background in a table, perhaps set against a
solid color page background, here is the basic html code:

<table background=image.jpg>

The image file called image.jpg now becomes your
background. A typical image would show up "tiled". In other
words, it repeats itself horizontally and vertically to
fill the screen.

This usually does not look very professional, so here are
five tricks to clean it up and spice it up.

1. Use "strip" graphics. Strip graphics are simply very
long images that stretch across the screen. When they
repeat, they repeat one below the other. To see this in
action, view my page at http://www.thehappyguy.com/SEO.html

The yellow strip along the right side looks like it is
part of the top banner image. But it is a 650 by 20 strip
image, mostly white, with a touch of yellow along the left
side. This works well with patterns that vary only from
left to right

2. Hold the background in place. When a visitor scrolls
down, the text rolls over the image. I used this trick at
my personal website: http://www.leonhardtonline.com

(Please forgive the mess - I never seem to find the time
to clean it up.) The html code to do this is:

<BODY background="image.jpg" bgproperties="fixed">

This works for patterns, but it works best for photos or
drawings, such as a faded image of your company logo or a
faded scenery shot or a faded photo of people interacting.

(Remember that the background should not stand out at the
expense of the foreground text and images, which is why you
want faded images.)

3. Another great background trick is to place a smaller
picture in the background, such as your company logo or
some other image that you do not want to take up the entire
screen. This works best against a white background.

Here is the html code:

<BODY background="image.jpg" style="background-repeat:
no-repeat;">

If you want the image to show up just in a table:

<table background=image.jpg style="background-repeat:
no-repeat;">

I used this function in just one cell of a table by
inserting it in my <td> tag for my navigation menu at
http://www.vitamin-supplements-store.net . Notice how the
faded bottle is in the background behind the navigation
links, but it does not repeat down the page.

4. You can further control the position of the background
image. Consider the following code:

<table background=image.jpg style="background-repeat:
no-repeat; background-position: top right;">

We now have a background that fills the top right corner
of the page. Depending how big it is, it might cover most
of the screen or just the corner.

5. Another way to use background images are as navigation
buttons. While search engines can easily follow image
links, they don't carry the same relevancy as keyword-rich
text links.

A background button image can make a text link look like a
button. Each navigation link would have to be placed within
its own table or cell, then apply the code used in the
previous example.

Used properly, background images can greatly enhance the
appeal of your website. If you are looking for a way to
spice up your website, these four tricks can help.

ABOUT THE AUTHOR

David Leonhardt is a fr.e.elance writer and SEO specialist.
Contact him at Info@TheHappyGuy.com or visit his website at:
http://www.thehappyguy.com.

Read more webmastering and online marketing articles at:
http://www.thehappyguy.com/marketing-articles.html

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>>>>> Downloads & Resources <<<<<
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Here are this weeks downloads and resources...

=> Hollywood Traffic: How to Create an Internet Buzz
     Around Your Name Quickly and Easily

A great pdf report where you'll discover:

* The two ways of learning and why grasping this
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* What you need to do in order to become a household
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* How George got burned by "cheap" ezine adve.rtising,
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Includes proven marketing strategies that anyone can
implement to create a successful business.

May not be for everyone, but well worht the read:
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=> Start Page

A useful script we recently found that you can set up as
your personal browser start page. This handy toollets you
create "to do" lists, an address books, quick list for your
most frequently used links and a scratch pad. You can even
perform seaches on Google and Yahoo.

A great time-saver and organiser... plus it's a breeze to
install.

Check out a demo here:
http://www.xav.com/scripts/start/

=> JUICE Free Broadband

The free broadband revolution is on the verge of a
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the top of a extraordinary chan.ce to make thousands
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I admit, I was hesitant and ignored at first. But free
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=> The Money Train Principle

An amazing paint-by-numbers action guide that shows you
how to multiply your profits by up to 4oo%... without
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You'll also learn how to generate a no cos.t resi.dual
inc.ome simply by giving this report away.

Grab your free pdf report at...
http://www.infinite-revenue.com

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>>>>>>>>> That's a Wrap <<<<<<<<<
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Well that wraps up another week's newsletter.

We personally read and reply to every single email we
received from our subscribers so if you have any
suggestions and/or tips send them in and we'll place them
in the newsletter and give you the credit.

That's all for this week...

Yours in friends,

Dave Isaacs and Aaron Leighton
http://www.infinite-revenue.com
http://www.private-resell-vault.com
http://www.the-money-train-club.com