How To Create Successful
Advertising Copy!

"Your Journey to Freedom" Newsletter #46

Your Journey to Freedom Newsletter Archives:
http://www.profitunity21.com/ezine/archives

Hi Friend,

Dave and Aaron here. Welcome to Issue #46 of the
"Your Journey to Freedom" newsletter.

We hope you had a relaxing, healthy and profitable week.

This weeks ramblings are a little different to the norm
cause we've just discovered something that we just HAD to
tell you about... even though it will hurt our own chances.

You'll understand what we mean shortly :o)

Oh yeah... and it won't cost you a red cent!

If you've been on the net for more than a week, then
you've probably already heard about John Reese's
sensational new product "Traffic Secrets".

This is a phenominal "state-of-the-art" traffic
generating syste.m that over the last few weeks has
literally taken the net by storm. In the first 24 hours
alone it created over one million dollars in revenue!

The touble is that at a hefty pri.ce of $997, it's just a
little too expensive for the average person.

Just imagine if you could get your own copy. Imagine the
profi.ts you could generate from all the traffic secrets
you'd learn. Imagine what you could do with all those
profi.ts.

It'd be like winning the lottery... only better!

Well your in luck. We've just found a way where you can
get a chance to grab yourself a copy... absolutely FREE!

No... it's not a trick! No if's, but's or maybe's.

All you have to do is simply click on the below link and
you can enterin a contest for a chance to win a highly
sought after copy of John Reese's "Traffic Secrets"... a
$997 value for free.

Nothing could be simpler!

Click here for your chance to win:
http://tinyurl.com/5rbbe

Hey it's f.ree, so you've got nothing to lose.

We wish you the best of luck. But not too much luck,
cause we would like to win it too! <lol>
http://tinyurl.com/5rbbe

Just one more quickie...

We're currenly finalizing a VERY special gift for you and
if all goes well it should be ready tomorrow. So keep an
eye out for it... you'll be glad you did.

Nuff rambling for today... enjoy the newsletter.

Enjoy the newsletter.

Cheers

Dave and Aaron

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>>>>>>>> Featured Article <<<<<<<<
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How To Create Successful Advertising Copy
Copyright 2004 Bob Leduc
http://BobLeduc.com

Writing effective advertising copy for ads, web pages,
sales letters and other marketing communications is not
difficult when you know what works.

After many years of trial and error I developed the
following checklist of 7 "rules" for creating successful
advertising copy. These rules apply to writing copy for
any type of sales or marketing communication.

1. Define the Goal of Your Message

Define what you want your message to accomplish before you
begin writing. Do you want to generate inquiries (sales
leads) from prospects who want more information or do you
want to close sales directly?

Also, determine what action you want the readers to take
after seeing your message ...and what method (or methods)
you want them to use for responding.

Put your goals in writing and refer to them often as you
develop your message. Everything you write should directly
support this goal. Get rid of anything that does not.

2. Know Your Audience and What They Want

Maybe everybody CAN use what you sell. But one targeted
group WILL be most likely to buy it. You can discover that
group by defining the characteristics of your best
customers.

Once you know your audience and what they want you can
personalize your writing to appeal to their specific
interests.

Tip: advertising copy produces the biggest response when

each reader can believe the message was written
specifically for them. As you write, visualize you are
writing to one person instead of to a large group of
people. This will help you write in a less formal and more
personal style.

3. Appeal to Their Self-Interest, Not Yours

Customers don't care about you, your product, your company,
or your professional qualifications. They only care about
the benefit they get from buying your product or service.

For example, the only thing a customer wants to know about
your 1/2 inch drill is that it is guaranteed to give them a
1/2 inch hole. Keep your ad copy focused on the benefits
you provide.

4. Make an Emotional Appeal, Not a Logical One

Your ad copy should dramatize the feeling your customers
get while enjoying the benefits provided by your product
or service. Get them emotionally involved so they want to
start enjoying those benefits immediately.

Tip: Use word pictures and real life stories to draw
readers into your message.

5. Avoid Choices

You may spend a lot of time writing your sales message and
getting it "just right". Unfortunately, your prospects will
rush through it and make a fast decision. Don't slow them
down with unnecessary choices.

Also, some may be afraid of making the wrong choice.
Therefore, they will protect themselves by making no choice
(not responding to your message).

Exception: Offer many different ways to respond to your ad
or sa.les message. Customers already know whether phone,
fax, online, etc. is most convenient for them. They are
more likely to act immediately when their favorite way of
responding is available.

6. Make Your Best Offer

The offer is the "deal" you are promoting (complimentary
information, a special price, a bonus with order, etc.).
It's the only reason people respond to your advertising
copy.

The stronger your offer the greater the response you will
get. Always include the best offer you can afford - and a
reason to act fast.

7. Simplify Everything

Simple, clear copy is easy to read and easy to understand.
It propels the reader to the decision point with no
hesitation.

After writing your copy, edit it for simplicity and
clarity. Use lots of 1 and 2 syllable words. Shorten
sentences and paragraphs.

Tip: You can shorten long sentences and paragraphs by
dividing them into 2 or more separate sentences or
paragraphs. For example, I originally wrote this article as
18 long paragraphs then divided some to produce these 28
short paragraphs. Now the longest paragraph is only 5 lines.

Follow these 7 rules the next time you write new
advertising copy. Use them as a checklist to evaluate and
improve the effectiveness of your existing ads, web pages
and sales letters. Following these 7 "rules" will maximize
the response you get from all your marketing communications.

Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sa.les. He just released a New
Edition of his manual, How To Build Your Small Business
Fast With Simple Postcards ...and launched *BizTips from
Bob*, a newsletter to help small businesses grow and
prosper. You'll find his low-cost marketing methods at:
http://BobLeduc.com or call: 702-658-1707 After 10 AM
Pacific Time/Las Vegas, NV

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>>>>> Welcome to New Subscribers <<<<<
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

I would like to extend a warm and special welcome to our
new "Your Journey to Freedom" subscribers.

If you would like to read any of our past issues you can
view them online at:
http://www.profitunity21.com/ezine/archives

If you're looking for strategies, tips or ideas on how to
start an internet business or to gain the most from your
existing business, then I honestly believe that I can help
you.

I continually draw on my own internet marketing
experiences (the good, the bad and the ugly) that I have
learned from creating and running my own online businesses
to provide valuable information to help you succeed in your
own business.

Comment on articles we've run in the newsletter, give us
your thoughts on changes or your ad testing results or
questions relating to your business, etc. In other words,
just talk to us about what you think we need to do to
improve the newsletter.

Be sure to include your website address too, because if we
use your comments in a future issue of the newsletter,
we'll thank you by posting your address so that you can get
additional free traffic to your site!

Email your questions or replies to
ezine@profitunity21.com?subject=Feedback-Loop

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>>>>>>>> Tips & Techniques <<<<<<<<
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How to Create Self Extracting Zip Files
Copyright 2004 Ed Zivkovic

What is a Self-Extracting Zip File?

A self-extracting zip file enables your computer to unzip
zipped files without installing any new software. The zip
file gets converted to an exe file which once opened,
unzips the contents to a predefined destination folder or a
destination of your choice.

Why Create a Self-Extractor?

The other day, a customer purchased a resa.le rights eBook
from my site then emailed me because she thought that I had
not included a special file which would enable her computer
to read files of the zip type.

Part of this is my fault because I had not clear
instructions on the download page. I had used a generic
"thank-you" page from the original author which did not
explain the need to unzip the product.

The Solution? There was two options.

Option 1 - I could instruct the customer to go to
winzip.com and download an evaluation version of WinZip.
The customer would then have to install the software which
in my opinion would be a bit time consuming and could cause
confusion, frustration and maybe even resentment. After
all, all the customer wants to do is access the product.
Right?

I have been in a similar situation before and I know from
experience that when I think I am getting "Instant Access",
that is exactly what I want. I do not want to hear about
the shortcomings of my computer system. I want my product
and I want it now.

Option 2 - Create a self-extracting zip file. Because I own
a registered version of WinZip, I am permitted to create
zip files and self-extracting zip files and distribute
them. This is exactly what I did in about three seconds
flat. I then uploaded the file and emailed the customer
with the download link and explained the situation.

Later I received a thank you email which I think I would
not have received if I had chosen option number one.

How To Create a Self-Extracting Zip File

I myself only know how to do this with WinZip available
from winzip.com. You need not have a head like Einstein for
this.

1. Ensure you have WinZip Installed on your system.

2. Right mouse click on the zip file you would like to
create a self-extractor for.

3. From the WinZip Menu, select "Create Self-Extractor
(Exe)".

4. A Window will appear. Click OK and WinZip will create a
self-extractor in a couple of seconds.

You can also select a default "unzip to" folder if you
wish. If you leave this option blank, the self-extractor
will unzip to a temp folder.

Notes

You will need to have a registered version of WinZip in
order to distribute any file you create with WinZip. Files
created with an unregistered version will display an
UNREGISTERED message once the file is unzipped.

About the Author:

The author, Ed Zivkovic owns his own website which contains
articles with all sorts of tips for work at home
webmasters. Here is the site: http://www.ezau.com

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>>>>> Downloads & Resources <<<<<
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Here are this weeks downloads and resources...

=> Internet Marketing Index GuruDAQ

A unique site tracks the "stock" of online marketing
experts by converting the popularity and rankings of their
sites of internet gurus into a share price index.

We've found this to be an excellent way to find out who's
hot and who's not to help you make a decision on who's
affiliate products to promote.

You can check out this novel site at:
http://www.gurudaq.com/internet_marketing_guru_index.php

=> Hollywood Traffic: How to Create an Internet Buzz
     Around Your Name Quickly and Easily

A great pdf report where you'll discover:

* The two ways of learning and why grasping this
concept can mean instant success for you...(you've
never heard of this one before anywhere)

* What you need to do in order to become a household
name in your industry quickly and easily... no matter
whether you have a product or not...

* How George got burned by "cheap" ezine adve.rtising,
these are pitfalls you need to be able to avoid!

* A free way to get tons of new subscribers with
minimum effort on your part...

Head on over and grab it now at:
http://www.infinite-revenue.com/responder/click.php?c=ht

=> Lightning Brander Lite

If you're looking for a cool free piece of software
wihtout paying for it, download this.

http://www.robotreply.com/cgi-bin/responder/t.pl?id=branderlite0827

You can give Lightning Brander Lite away at will. If you
want all the bells and whistles you should upgrade.

=> Coffee Cup HTML Editor

This great f.ree HTML Editor that comes with more than
25,000 graphics, icons, and photos, including 30
background images and more than 175 animated GIFs. It also
has 125 JavaScript scripts, a frame designer, a table
designer and an HTML code cleaner.

Other features include an internal browser for testing and
editing from the Web, an image-previewing utility, a
thumbnail image-creation wizard, a sound gallery, online
help and a step-by-step web design guide.

You can download Coffee Cup HTML Editor at:
http://www.jumbo.com/file/12440.htm

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>>>>>>>>> That's a Wrap <<<<<<<<<
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Well that wraps up another week's newsletter.

Remember to keep your eyes peeled for a very speci.al email
we'll be sending your way tomorrow. All we can say is that
it'll help you start to make money online... and it's
f.ree. So keep and eye out for it.

We personally read and reply to every single email we
received from our subscribers so if you have any
suggestions and/or tips send them in and we'll place them
in the newsletter and give you the credit.

That's all for this week...

Yours in friends,

Dave Isaacs and Aaron Leighton
http://www.infinite-revenue.com

http://www.private-resell-vault.com
http://www.the-money-train-club.com