Link
Popularity Articles, Tips and Tools to Gain High Search
Engine Rankings
What
is Link Popularity?
Link Popularity
is determined by how many other websites have
outgoing links to your website. The more external
websites that link to your site, the higher
your Link Popularity and the greater chance
of gaining higher search engine rankings.
However...
as far as the search engines are concerned,
not all links are considered equal. More emphasis is placed
on links from existing high ranking websites.
This is
what’s known as link relevance and measures
the context of the inbound links to your site
to determine the relevance of the links. If
the links have a high relevance, ie the linking site is of a
similar theme and relevant keywords are contained
in the link, then this will further improve
your search engine rankings.
So, if you
have multiple links embedded in the websites of internet gurus,
such as Cory Rudy, Marlin Sanders, Terry Dean, Neil Shearing
etc... this will be a huge advantage.
Having links
on other peoples websites has a two-fold affect that has the
potential to create huge amounts of traffic.
Not only will your search engine position improve
with an increase in your Link Popularity...
but you will also start to see traffic coming
from visitors of the websites that are linked to you,
as they click on your link to check out your
site.
Link Popularity
is growing in importance as major search engines strive to show
the best search engine results for their users.
The more sites you have linking to yours... the higher
your search engine position will be.
Many of
the search engines are now giving higher rankings
if you have a high Link Popularity. Google
in particular now places a very high priority
on Link Popularity. If you want to get a high search engine
ranking with them, you need to get as many high quality
links coming into your sites as possible.
If you
would like to find out how many sites are linking to yours,
here is a free Link
Popularity tool that allows you to get instant, online reports
of your site's link popularity rating in 5 top search engines,
including Google, MSN (Inktomi), AllTheWeb (FAST), AltaVista,
& Teoma (Ask Jeeves).
Knowing
who links to your site, and increasing the
number of quality links, is an important part
of any web site promotion effort. This free
service allows you to query Google, Altavista, and Hotbot and
reports on link popularity http://www.linkpopularity.com
If your
on a tight budget here's another great FREE service
that you can use to increase your link popularity.
The Site
Sell Value-Exchange can find high-value,
similarly themed web sites, that agree to exchange a link with
your site to TRULY increase your link popularity... in a way
that the search engines LOVE.
The SiteSell
Value Exchange... brought to you by Site Built It!... is
the simplest, fastest, most efficient and most
REAL way of exchanging links for FREE.
Submit
your site here... it's FREE!
Now getting
your links on high traffic sites using a free
service will take a lot of luck, as you have
no control over who you can link with. But, if your looking
for a quicker, more reliable method that can guarantee your
success, there is an answer!
Here's a
tool that can help you achieve more high quality,
high value links on a regular basis. It's not
a free service... but if you want to obtain high
search engine rankings in double quick time...
I recommend you click
here to check it out!
Link
Popularity Articles
Here are
links to high quality articles that will help you on your quest
to increase link popularity:
Link
Popularity Tools
Excellent tips and tricks for a good email message to request
reciprocal links with another website.
Reciprocal
Link Etiquette
Learn the correct etiquette in obtaining reciprocal links to
improve your Link Popularity as part of your website marketing
strategies.
When
Will Your Reciprocal Links Get Listed on Google
Find out how long after someone adds your link to their website
it be listed with Google to help you with your Link Popularity.
Who
Should You Link To?
When you start building reciprocal links to increase your link
popularity, who should you link to? The question of where to
link to increase ranking can be confusing. Learn how to achieve
link popularity in a natural way.
How
to Increase Link Popularity
Discover four effective ways you can gain links from high ranking
websites to help increase your Link Popularity and improve the
search engine ranking of your web site.
Why
You Need to Use Keywords in Your Links
If your not asking your link partners to use keywords in your
links, your missing the boat. Discover how using keywords in
links can dramatically improve your search engine rankings.
How
to Avoid Link Farms
To put it politely, search engines take a dim view of sites
that link to link farms. Here is a checklist to help you identify
them, so you can stay away from them like the plague.
How
to Optimize your Linking Campaign
Discover how your site can achieve high search engine rankings,
and increase website traffic, using reciprocal links to increase
your Link Popularity.
Improve
Your Search Engine Ranking with Reciprocal Linking
Learn why you must focus on Link Popularity if you want to get
a better placement on the search engines and drive more targeted
traffic to your site. Includes a sample email you can customize
and send to potential link partners.
Creating
Link Popularity - Without Getting Banned
Did you know that some links can actually kill your search engine
rankings? Here are some simple steps to follow to ensure your
linking strategy doesn’t get you banned from the search
engines.
Types
of Link Swaps
Basically
there are three types of link swaps:
 |
Simple
Link Swaps |
Simple Link
Swaps are where you and another website owner agree to link
to each others website by placing links on a Link Page.
This is the simplest type of link partnership and is a great
way to start your Link Popularity campaign.
However, this will only help to improve your search engine rankings
if the Link Page is theme based relevant to
your site.
|
Content
Links |
Content
Links are a better way to create a stronger
relationship between sites. It involves establishing links on
content pages that are closely
related to each others sites. That is, if you both had pages
relating to cat grooming, you would both incorporate each others
links into the content on the page. This would
include using keywords in the text link to
improve link relevance.
|
Content
Swaps |
Content
Swaps are by far the most efficient means of
improving link relevance. This is were you
agree to swap actual content with another website
owner, ie you place a content page or pages on each others sites
and then link back to each others pages from
your site.
It is important
that when you agree to partner with another website owner to
do a Content Swap, that you are able to control
the layout of your content on their page. This way you can ensure
that the relevant keywords are contained in
the text links and the look of the page is
appropriate.
How
to Find Link Swap Partners to Improve
Your Link Popularity
Identify
sites you would like to approach for a Link Swap
by performing a search on Google,
Yahoo and
DMOZ using
your most important keywords relevant
to your website. This should find sites with similar content
to your own and therefore you will have a common theme or connection
with these websites.
Obtain the
contact details of the website owners listed in the
top 20 search results for each keyword
and request a Link Swap with the site owners.
Compose
a friendly email explaining the value added benefits of improving
each other’s Link Popularity by establishing
a Content Swap in each others content pages,
rather than on a Link Page. This will increase your link relevance
and improve both your Link Popularity and search engine
rankings.
Another
great technique for achieving high link relevance is the use
of testimonials. Whenever you read a good ebook,
newsletter or article, and you are impressed with the information,
you should email the author and provide positive
comments, explaining how you benefited from
this information.
By doing
this you may be surprised to learn that there is a good chance
the author may contact you to gain permission to include your
comments on his website or in future publications as a testimonial.
How
Much Time Should You Spend Improving
Your Link Popularity
Improving
your Link Popularity will take time and you should spend a minimum
of at least 40 to 50 minutes each week seeking
potential link partners with other relevant
webmaster. The more time you can dedicate to this task, the
more you will be able to improve your Link Popularity!
Even 20
to 25 high quality links swaps can vastly improve
your Link Popularity and make a huge difference to your search
engine rankings. Eventually you should be aiming at
a minimum of 200 inbound quality links with high link relevance.
However,
you shouldn’t give up once you reach this target, as search
engines are changing on a regular basis and it is important
to keep on top of the game.
Link
Relevance Strategy to Increase
Your Link Popularity
As you now
know that link relevance is important in the
overall strategy to increase your Link
Popularity, you need to implement a method of ensuring
that the relevant keywords are contained in hyperlinks linking
back to your site.
A technique
to help you achieve this is to create your own
linking HTML code, so that your potential link partners
can copy and paste your preferred link text, which contains
relevant keywords, in the appropriate page
on their site.
For example,
if you wanted to link to this page or website,
instead of letting you decide on the linking
text, which may just have the url listed in the hyperlink, I
would send you the below code, so you could simply paste
it in your page, which would look similar to this:
Link
Popularity Tips to Help Improve Your Search Engine Rankings
| <a
href="http://www.profitunity21.com/increase-website-traffic/link-popularity.htm"
target="_blank">Link Popularity Tips to Help
Improve Your Search Engine Rankings</a> |
If you were
short on space, you could use the below code to link to the
Increase Website Traffic
index page:
| <a
href="http://www.profitunity21.com/increase-website-traffic"
target="_blank">Learn How to Increase Website
Traffic</a> |
Or maybe
even link to the home page - Make
Money Online - with this code:
| <a
href="http://www.profitunity21.com/" target="_blank">Make
Money Online</a> |
By
the way, feel free to use either of the above HTML links on
your site.
Swap
Links With This Website
If the content on your website is related to this site, we may
be interested in setting up a link swap with
you.
Send
an email to linkswap@profitunity21.com?subject=Link
Proposal and let me know from which page you will be linking
to this website and the page you would like me to link to.
I'll
visit your website and determine if I think we should swap
links. If I think we should continue I'll link to your
website and send you an email to let you know that the link
has been established, which will include a link to place on
your site.
If
you would like to partner with us to create a Content Swap,
please advise us in the email of your proposal.
