Increase
Website Traffic With Pay Per Click Search
Engines
How
Effective are Pay Per Click Search Engines
Pay per
click search engines provide an extremely effective
means of obtaining highly targeted traffic
to your website. The concept is simple. You bid on targeted
keywords for as little as .001 per click and receive targeted
traffic to your website.
The amount
you bid will be determined by how high a position
you want to achieve. The higher the bid, the higher the position
and the higher the opportunity to receive targeted
traffic your website.
If you are
not familiar with pay per click search engines, click
here for a full explanation that will bring you up to speed
so you can understand the terminology.
The most
popular and probably most effective pay per
click search engine is overture.com.
Although the minimum bid here is now ten cents per click, if
you have strategically designed your website to sell, then paying
only a dime per visitor will be well worth
the investment.
There are
now several hundred search engines following this model. Most
of them don’t produce nearly as much traffic as overture.com,
but some of them can be used once you have proven the effectiveness
of your keywords.
The key
to using this technique effectively is to focus on one
specific product and then research and select only
highly targeted keyword phrases that clearly
appeals only to your potential customers. This
will help you to weed out all of the window shoppers and attract
your specific target audience.
An excellent
book on the various techniques and strategies to improve your
success using the pay-per-click search engines is “Pay-Per-Click
Commando”. As a special bonus, it’s yours
for FREE.
Just click here
and save it to your computer
The secret
to your advertising is to test, test and then test
some more. You need to alter and test the wording in your ads
and tweak your headlines or website copy until
you find what works best, so you get the maximum
benefit from your advertising efforts.
With this
in mind, what if you found a FREE product that showed you how
and where to get up to 50,000 guaranteed free visitors
using pay per click search engines? That’s a huge $1,000
in free advertising that you could use to
test your advertising or website copy using pay
per click search engines.
Well, you
can now download $1,000
in Free Targeted Hits absolutely FREE. That’s right!
As a special offer to my visitors I am giving away this ebook
so that you can get a “leg up” with your
pay per click campaign.
This offers
an excellent opportunity to test
your ad copy at NO cost to you! Use the free hits to tweak
your ads or website to improve your strike rate,
until you are happy with the results... before you have to pay
for it!
Click
Here to Download your Free ebook
Is Advertising on Pay
Per Click Search Engines
Really Worth It?
This is
a question that only you can answer and the
major factors that will help you answer this question include
your website conversion rate, the price of
your product and the bid price of your keyword
phrases.
To determine
the usefulness of bidding on pay per click search engines,
you must constantly monitor and track
your results. Only then will you know if pay per click advertising
is beneficial for your business.
When first
starting out using pay per click search engines to advertise
your product or service, initially it is best to bid on as many
relevant keyword phrases as you can. Then,
after tracking results and calculating click
thru conversions you can refine your bids to those keyword
phrases that produce the best results.
If you're
getting high click thru traffic from your keyword
bids, but getting relatively few sales, you may need to further
qualify your traffic. You can do this by making
small changes to your ad copy or title.
If you're
not careful, pay per click advertising can become very time
consuming and worthless.
However,
if used correctly, advertising your products on pay per click
search engines can contribute to your overall
website promotion campaign. But, you should take care that you
don't pay too much per click and that you get a positive
return on investment.
The best
way to ensure you get the best bang for you buck is to research
the most effective keywords relating to your
product, so you can specifically target your
potential customers and increase your website
conversion ratio.
In other
words, if you website concentrates on how to write sales letters
for home business owners, it would be unwise
to bid for the word “home business”. Sure, your
may get a truck load of visitors, but this keyword is to general
and you may only attract predominately untargeted
tire kickers.
While 153,281
people may have searched for this phrase on Overture the previous
month, how many of these visitors would be specifically
interested in learning how to write sales letters? Your conversion
rate would be very low and all you would be
doing is burning up your hard earned cash.
For example,
if you bid $2.25 for the keyword phrase “home business”,
this means that you pay $2.25 every time a
person clicks on this listing. So for every 100 visitors that
click on your listing, you pay $225.00. If these aren’t
targeted visitors and they don't become customers,
you’ve just wasted $225.00.
If you converted
2% of you visitors (which is average) and you sold your product
for $47.00, you would receive $47.00 for every $225.00 you spend.
Now I was never very good at math, but this still doesn’t
look very profitable to me!
Using the
above scenario, you would have to increase
your conversion rate to a minimum of at least 5% before you
started to show a profit, ie 5 sales at $47
for every 100 visitors.
Now if we
plug in the same figures using the above scenario, the maximum
we could bid for our keyword phrase would be
$.94 cents, ie 2 sales at $47 each (2%), divided by 100 visitors.
This gives
you the absolute maximum price you should be
bidding for your keyword phrases. Once you start bidding more
than this price, unless you can improve your
conversion rate or increase the price of your
product, you run the risk of losing money on your campaign.
So the alternative
is to either reduce your keyword phrase bid price to a level
that allows you to make a profit, or increase
your current website conversion rate by researching and using
targeted keywords to direct highly
targeted visitors to your site.
In summary,
here are five tips to get the best bang for you buck
using pay per click search engine advertising:
|
Refrain
from bidding on general search terms such
as “home business” and research the most
effective keywords to attract only highly
qualified visitors that are specifically looking
for your product and are prepared to buy BEFORE they reach
your site. |
|
Initially
bid on as many relevant keyword phrases
as you can and then test, tweak and refine
your bids to those keyword phrases that produce the BEST
results. |
|
Monitor
your website conversion rate to calculate your cost
per click and cost per sale to
allow you to develop an appropriate advertising campaign. |
|
Plan
your advertising campaign so that you know exactly the maximum
amount you can bid on you keywords
and still have a positive Return of Investment
(ROI) and under NO circumstances bid more
than this amount. |
|
Once
you have developed and created a successful
advertising campaign, ie you received a positive
Return on Investment, REPEAT the process, over and over
again. |
Which
Pay Per Click Search Engine Should You Use
There are
now well over 350 pay per click search engines
on the net, some are just starting up and others are high volume,
market leaders. Many of the start up engines have very low traffic
and as a result your click thru rate maybe very slow.
However,
the upside is that as an incentive to use their
services, they offer a very low cost per bid
in comparison to the high volume search engines like Overture.
If you’re
just starting out or want to test your ads,
it may be worthwhile to use the smaller start up search engines
so you can control you advertising budget,
rather than using much larger engines and seeing your budget
disappear before your eyes, before you have a chance to
tweak your ad copy.
To assist
you with deciding search engines you should
choose for your pay per click campaign, here is a review of
some engines worth considering:
Overture
Overture
is currently the biggest and most important PPC search engine
on the planet. The minimum bid has recently been increased to
$0.10 cents and you must spend $20.00 per month to keep your account
active.
The top
3 to 5 positions listing will appear on the top position of
the following partner search engines: Yahoo!, Lycos, InforSpaces
(including Excite, Dogpile, WebCrawler and MetaCrawler), MSN,
AltaVista, American Online(AOL), NBCI and CNET.
Overture
has recently introduced it's "Content Match" program,
which basically means that when someone visits a site like MSN
and views content pages (such as articles), Overture will provide
relevant listings on the same page.
Click
here to setup account with Overture
FindWhat
The minimum bid for new campaigns is $.05 cents and you can
start an account for as little as $25. Any alterations to you
bids are not updated immediately and it may take several minutes
before your new bids updated in the search results.
Every keyword
in their system is checked and verified for its relevancy to
your website. If keyword phrases are not relevant to your website,
they may be rejected.
FindWhat
has an extensive distribution network including such search
engines as WebCralwer, MetaCrawler, Search.com, Go2Net, Excite
and NBCi and the top 3 listing results will appear in Exite,
HotBot, Dogpile, MetaCrawler, WebFerret and CNET.
Click
here to setup account with FindWhat
Espotting
This is the biggest pay per click search engine provider in
Europe and they have local search engines in all important European
countries. Espotting listings appear on the European versions
of Yahoo, Lycos, AskJeeves, AllTheWeb and many other major European
search engines.
Espotting
will merge with the US search engine FindWhat in late 2003.
Kanoodle
Kanoodle is a relative new kid on the block and although it
is smaller than Overture or FindWhat/Espotting, it has over
14,000 customers, which makes it larger than most other pay
per click search engines.
The minimum
bid is $0.05 cents and listings appear on CNet, HotBar, Galaxy,
TurboFind and many other smaller search enabled sites.
Not only
are you not required to provide an initial deposit to open an
account, but they will credit US$5 to your account so that you
can test their search engine risk-free.
Click
here to setup an account with Kanoodle
7Search
7Search has a minimum bid of $.01 cent and requires a minimum
$25 deposit to start bidding. If paying by credit, your bids
will go live immediately upon confirmation of your payment.
Services
offered to advertisers include immediate e-mail notification
when you are outbid for the top ranking on a keyword, a keyword
generator tool, and a 1:1 banner exchange program.
7Search
has over 30 million searches per month and search results appear
in 7Search affiliate network and over 35% of search engines
in English speaking countries.
Click
here to setup account with 7search
Ah-Ha
Ah-Ha has a minimum bid of 1 cent and a minimum deposit of $25.
Your keywords will be approved within 48 hours or less.
You listing
will be distributed to their entire network of partners, which
reaches over 30 million unique users monthly. If you bid is
in the top 3 position for your keyword, your site will be included
in the TopLinks program, which list’s your site throughout
their Premier Network on sites such as Earthlink, AltaVista,
LookSmart and many more.
Click
here to setup account with Ah-Ha
ePilot's
ePilot’s has a minimum $.01 cent bid and requires a $100
minimum deposit to open an account. It also requires that each
advertiser’s account have a minimum usage of at least
$10 per month. It also takes approximately one to three business
days to set up your account.
E-Pilot's
search distribution network consists of over 70 major search
engines and has over 200 million searches per month. By setting
a minimum bid of at least $0.07, your site will qualify to be
listed on leading search engines such as: NetZero, DogPile,
Engine59.com, Mamma.com, 24/7 Media and InfoSpace.
Click
here to setup account with ePilot
Sprinks
Sprinks has a minimum bid of $0.05 for keyword listings and
$0.20 for ContentSprinks™ and DirectSprinks™ listings,
as well as a minimum deposit of $50, and your listings are approved
within three business days.
ContentSprinks™
listings appear within contextually relevant pages on the web,
on sites like About.com, iVillage and Earthlink.
Through
the Sprinks network of Distribution Partnerships, Sprinks drives
more than 8 million leads a month to an extensive advertiser
base of more than 13,000 advertisers. Advertising on Sprinks
exposes you to over 50% of internet users. Some of the partners
include: Ask Jeeves, CNET, DogPile, ConsumerREVIEW.com, Mamma
and MetaCrawler.
Click
here to setup account with Sprinks
Pay
Per Click Articles and Free Resources
Are
the Pay Per Clicks Paying You?
Using pay-per-click engines to get visitors to your web site
can be a very effective way to drive traffic to your web site
and increase your profits.This article demonstrates the correct
way to use PPCs for maximum benefits and high profit levels
for your web site.
Who
Should Use Pay Per Click Search Engines
Pay per click search engines provides website owners with a
strategy to instantly get low cost, highly targeted traffic
to promote their products, but who should be using this technique
to promote their websites?
5
Pay Per Click Search Engine Tips
If you have written an expert title and an enticing description
with your listings, qualifying your visitors is a relatively
direct task. Here are 5 excellent pay per click search engine
tips to help you make the most of your advertising campaign.
Proven
Ways To Save Time And Money With Pay Per Click Search Engines
Discover the actual process of starting a pay per click campaign
so you can save time and money when you use the pay per click
search engines, including several case studies that show actual
results of pay per click campaigns.
Getting
Traffic to Your Website Yesterday
If you need traffic fast and you don’t want to wait until
you get listed with the search engines, the pay per click search
engines offer an excellent opportunity to get instant traffic.
Here are some tips to get the best value for your advertising
dollar.
Need
Help Finding the Right Keywords?
Target the wrong keywords and your campaign will be a waste
of time and money. It only takes a few minutes with the free
Wordtracker trial
offer to discover the exact keywords that will attract highly
targeted traffic for your pay per click search engine campaign.
