Learn How to Skyrocket Your Profits Using a Simple Autoresponder Series

Here you will find the one internet business tip that all successful business owners use to explode profits to levels that you only begin to imagine in your wildest dreams. If you follow in their footsteps you could soon be joining them... basking in the glory of success.

The principle of this "secret" is so neglected by most internet business owners... that many people don't even realize how powerful it can be.

It's so easy to come up with backend products, it’s ridiculous! If you don't own any additional products or services of your own, then you can simply join an affiliate program that offers a high quality product. If you exercise due diligence in selecting a program and promote it correctly, you almost have an unlimited online money making machine for your internet business.

The difficult part of any backend sales strategy is in the follow-up.

Are You Throwing Away 98% of Your Business?

I's a well known fact that only 1% - 2% of people will purchase anything on their first visit to your website. This means that up to 98% of your visitors are exiting your website without purchasing your products or services.

Now the big question is… can your business survive on just 2% of potential sales?

Let me explain.

You’ve done the hard work and created a great website promoting a product that sells for $30.00... and your getting 1,000 visitors per week. You have an excellent sales letter and as a result your achieving a strike rate of 2%. These sales represent the impulse buyers that purchase your product on their first visit.

If you do the math, this equates to $600 per week. Not a bad effort, but certainly not enough to retire and take the family on that long awaited holiday cruise around the Caribbean.

Now let’s take it one step further...

We’ll keep the same results from our first example… so you still get the benefit of achieving $600 per week in sales. But this time you provide an incentive to obtain the contact details of your visitors to build an opt in email list ... before they exit your website

Through your opt in email list building efforts you obtain an additional 100 new subscribers that you can follow-up with each week. If you did this for a whole year you would have a list of over 5,000 potential or existing customers.

Now your strategy is to create backend sales to your list by promoting a high quality affiliate product. So you select Neil Shearing’s Internet Success Spider as it offers a whopping $39.98 commission per sale and has a strike rate of up to 8%… by the way which is far and above the standard rate of 2%.

If you send a series of follow-up emails to these 5,000 subscribers promoting Internet Success Spider you can expect to achieve a strike rate of up to 8%. However, you are very conservative, so for the purpose of this example we will use a strike rate of only 2%.

If you do the math, this equates to $3998.00 in extra sales for virtually no extra effort on your part.

Now your a savvy business owner, so you promote five affiliate programs with similar commissions to your list over the period of the whole year… this is a low number of programs... but remember we are being conservative.

All of a sudden you are making an additional $19,990 each year just in backend sales alone. Combine this with the original $600 per week that you obtained from sales by first time visitors and… hey you are now making over $50,000 per year. Not to shabby for very little extra work on your part.

Well... I don’t know about you, but I’d definitely rather be using the second strategy in my business.

If you want to tap into the other 98% of people that you are missing out on and have the opportunity to create a substantial backend income, you need to develop an aggressive approach to your marketing strategy.

You Still Don't Believe Me... You Want Further Proof...

For your information here are some statistics from a recent survey taken in the United States on the buying habits of people who purchased items on the internet:

	2 % of sales are made on the 1st contact
	3 % of sales are made on the 2nd contact
	5 % of sales are made on the 3rd contact
	10 % of sales are made on the 4th contact
	80 % of sales are made on the 5th - 12th contact

These statistics confirm our previous examples… to achieve any level of success in an internet business, you MUST have a system in place to capture additional sales using backend strategies, ie after your visitor has left your site.

People need repetition in order to fully absorb the message, understand the information and be completely satisfied before purchasing the product. Some people even forget the message altogether after a few days and need to be reminded on the benefits of the product or service.

What is needed is a simple, easy to use way to follow-up with your potential customers to give them a gentle reminder or provide additional information on your product or service... so they can consider all the benefits, prior to making their decision.

One of the best methods of getting information to customers is through the use of an email autoresponder. Email autoresponders work like a fax-on-demand. If your visitors send an email or complete a subscription form linked to your autoresponder address, they will immediately be sent a pre-written email message on their preferred subject.

Autoresponders allow a sequence of messages to be sent to a prospective customer at various intervals. For example, if you subscribe to the Pushbutton Publishing autoresponder course, Five Simple Steps to an Internet Cash Flow a sequence of five different emails will be sent to you every other day. All the technical stuff is done automatically…all you have to do is load the message into the autoresponder.

Now it may seem like a lot of work to create all those follow-up email messages, but I can guarantee that the time will be well spent. However, if you haven’t got time to create your own series of follow-up emails, you can obtain a pre-written autoresponder like Five Simple Steps to an Internet Cash Flow . All you have to do is change the links in the text and load it into your autoresponder

If a prospective customer doesn't purchase your product after the first contact, but subscribes to your course, they receive follow up emails that offer additional incentives to entice them to purchase your product or service.

Join High Quality Affiliate Programs

This is the perfect method to create backend sales. If you have done your homework and joined high quality affiliate programs, you can literally make a small fortune on backend sales by promoting the affiliate product to your subscribers.

A few years ago I remember requesting information via regular mail for a home business course. As expected I never bought the package on the first sales letter… however by the time I had received their fifth follow-up letter I was convinced. I ended up enrolling in the course.

Sure, it cost this company money every time they sent me a follow-up letter, but they understood the power of repetition… and in the end it was worth it.

The beauty of sequential autoresponders is that it doesn’t cost you any extra money to send follow-up emails. If you have already built up your opt in email list, you will have a guaranteed targeted audience. Your list obviously has an interest in what you have to offer or they would not have joined your list or sent an email to your autoresponder for additional information in the first place.

Sequential autoresponders are not only good for follow-up sales letters, but you can also use it to offer an informative course via email. Ken Evoy of the SiteSell fame offers a variety of ecourses over a five day period. He uses a sequential autoresponder to send out a different part of a course on different days.

Ken doesn't need to do a thing. His courses are pre-loaded in the autoresponder and all he does is sit back and wait for the sales to role in. In fact he doesn't even know who is taking his ecourse. His autoresponder act's as his automatic sales machine… 24 hours a day, 7 days a week, 365 days a year.

Even if your visitors don’t end up purchasing from you, you still must make contact to your prospects on a regular basis, to let them become acquainted with you, develop credibility, and set the stage for relationships that are conducive to doing business in the future.

It takes several contacts to convert an interested prospect into a paying customer, a near impossible task with one-shot advertising. And unlike any one-shot advertising strategy can ever do, your own well cultivated opt-in list can guarantee you a monthly income into the future. This is what is meant by “the money is in the list”.

If we care for our list, give excellent service and cater to their needs, the list itself becomes a means to financial freedom.